Agencies, And Publishers Do

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If You Haven’t Been Eager To Jump Into And Try Out The Google Privacy Sandbox Initiative, You’re Not Alone. Eighty Percent Of Marketers Know About It, But Less Than % Are Using Or Planning To Use It This Year, According To The Iab Study. What Gives? Why Don’t Brands,More Now To Address The Inevitable Day When They Can’t Track Advertising And Other Content Across Websites And Platforms Like They Used To? The Iab Report Suggests A Few Things, Though It Doesn’t Spell Them Out.

Missing The Point In Data Collection And Analytics First, Marketers canada phone number library Still Assume First-party Data Applies Only To Contact Information, Devices Used, And Transactions. The Iab Survey Found That Consumer Interests And Preferences Ranked Last In The First-party Data Collected This Year. Yet, Interests And Preferences Are The Most Important Things You Need To Know.



As I’ve Said, Give Me The Choice To Collect An Email Address Or Know The Visitor’s Intent And Desire, And I’ll Choose Intent And Desire Every Single Time. Second, The Iab Research Also Illustrates The Lack Of Measurement Capabilities. It Finds That % Of Brands And Agencies Are Now Investing In Or Planning To Invest In New Forms Of Multi-touch Attribution Systems Because Of Privacy Legislation And What They Call “signal Loss.