Battling Negative Stereotypes About Telemarketing
Posted: Sat Dec 07, 2024 4:34 am
What is telemarketing? March, What do Girl Scout Cookies have to do with telemarketing? By Michelle Perry, Operations Manager Most of us have experienced the following telemarketing scenario. As soon as I sat down to eat lunch, the phone rang. You've had a long day, you're tired, you answer the phone and you're a telemarketer. They call to tell you that your car's warranty is about to expire and you need to act quickly to keep it covered. You sarcastically respond: "Oh thank god you called me to tell me because I haven't had a warranty in over a decade, click!!".
Then you mutter under your breath, "Damn telemarketers!". In many ways, telemarketing armenia phone number library and telemarketers are treated poorly. I have been in the telemarketing industry for many years and still hear friends and family complain about their telemarketing experiences. I laughed. What is telemarketing? Telemarketing has several definitions: the promotion of goods or services to potential customers over the phone (usually unsolicited). Services to generate interest, create opportunities, provide information, consider customer feedback, make appointments and generate leads through telephone calls. , let’s start with the first definition and take a closer look: “Marketing goods or services by telephone, usually by unsolicited marketing to potential customers.”
Here's a scenario to consider: The phone rings, you answer it, and it's your neighbor helping her daughter sell Girl Scout cookies. You smile, commit to buying a box of fifteen (because who doesn't love Girl Scout cookie season?), and hang up the phone, salivating thinking about the Thin Mints and Samoas you ordered. Wait... isn't this just a sales call? Yes, indeed. The experience is very different because it's someone you know and a product you love. It's still telemarketing. The second definition of telemarketing is “a service that uses the telephone to generate interest, create opportunities, provide information, consider customer feedback, make appointments and generate leads”.
Then you mutter under your breath, "Damn telemarketers!". In many ways, telemarketing armenia phone number library and telemarketers are treated poorly. I have been in the telemarketing industry for many years and still hear friends and family complain about their telemarketing experiences. I laughed. What is telemarketing? Telemarketing has several definitions: the promotion of goods or services to potential customers over the phone (usually unsolicited). Services to generate interest, create opportunities, provide information, consider customer feedback, make appointments and generate leads through telephone calls. , let’s start with the first definition and take a closer look: “Marketing goods or services by telephone, usually by unsolicited marketing to potential customers.”
Here's a scenario to consider: The phone rings, you answer it, and it's your neighbor helping her daughter sell Girl Scout cookies. You smile, commit to buying a box of fifteen (because who doesn't love Girl Scout cookie season?), and hang up the phone, salivating thinking about the Thin Mints and Samoas you ordered. Wait... isn't this just a sales call? Yes, indeed. The experience is very different because it's someone you know and a product you love. It's still telemarketing. The second definition of telemarketing is “a service that uses the telephone to generate interest, create opportunities, provide information, consider customer feedback, make appointments and generate leads”.