Search engine advertising to promote a new website
Posted: Sun Feb 02, 2025 10:00 am
Search Engine Advertising
Just like other Internet resources, search engines offer advertising. The advertiser can place both regular and contextual advertising. The user will see the ad if he asked a question that is interesting to the advertiser.
Source: ya.ru
This is very convenient: the ivory coast email list user already knows what he needs and is looking for an opportunity to satisfy his need, therefore, the level of coincidence of interests is much higher than in any other case.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Statistical studies show that only 0.1-0.3% of visitors click on banner ads, while contextual ads are clicked by 3 to 5% (sometimes up to 40%). It is important that a visitor who has used contextual advertising has such advantages as good ROI and a high probability of becoming a buyer.
This is why promoting a new website using contextual advertising has a high chance of success.
Read also!
"24 Common Myths of Contextual Advertising"
Read more
There are several types of search engine advertising, which differ from each other in the following details:
location on the page : paid links located above the "Search" line, banners and links located in the search results list itself, ads on the page, etc.:
method of selecting keywords : a package on a specific topic or specific words;
degree of automation: placement and display of ads occurs automatically, as, for example, in Google AdWords, Yandex.Direct, or for this you need to contact the advertising department;
payment method: per click or per impression;
Place of display of advertisements : exclusively on search engine websites or partner websites are also involved for this purpose.
The promotion of a new website is undoubtedly influenced by the effectiveness of contextual advertising. And it, in turn, can give a good result if you have correctly formulated the text of the ad and competently approached the selection of keywords.
In addition, it is worth paying attention to the appearance of the advertising block (shape and color). It happens that the effectiveness of advertising can increase up to 40% if you change the location of the block, changing its "appearance" (users begin to pay attention).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Text advertising is not as easy to create as it may seem at first glance. It is very important that you clearly understand the user's needs and offer them not just goods and services, but what they want to receive at this particular moment. If you pay for an "ad click", you need to strive to reduce its cost, as this increases ROI.
Just like other Internet resources, search engines offer advertising. The advertiser can place both regular and contextual advertising. The user will see the ad if he asked a question that is interesting to the advertiser.
Source: ya.ru
This is very convenient: the ivory coast email list user already knows what he needs and is looking for an opportunity to satisfy his need, therefore, the level of coincidence of interests is much higher than in any other case.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442
Statistical studies show that only 0.1-0.3% of visitors click on banner ads, while contextual ads are clicked by 3 to 5% (sometimes up to 40%). It is important that a visitor who has used contextual advertising has such advantages as good ROI and a high probability of becoming a buyer.
This is why promoting a new website using contextual advertising has a high chance of success.
Read also!
"24 Common Myths of Contextual Advertising"
Read more
There are several types of search engine advertising, which differ from each other in the following details:
location on the page : paid links located above the "Search" line, banners and links located in the search results list itself, ads on the page, etc.:
method of selecting keywords : a package on a specific topic or specific words;
degree of automation: placement and display of ads occurs automatically, as, for example, in Google AdWords, Yandex.Direct, or for this you need to contact the advertising department;
payment method: per click or per impression;
Place of display of advertisements : exclusively on search engine websites or partner websites are also involved for this purpose.
The promotion of a new website is undoubtedly influenced by the effectiveness of contextual advertising. And it, in turn, can give a good result if you have correctly formulated the text of the ad and competently approached the selection of keywords.
In addition, it is worth paying attention to the appearance of the advertising block (shape and color). It happens that the effectiveness of advertising can increase up to 40% if you change the location of the block, changing its "appearance" (users begin to pay attention).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Text advertising is not as easy to create as it may seem at first glance. It is very important that you clearly understand the user's needs and offer them not just goods and services, but what they want to receive at this particular moment. If you pay for an "ad click", you need to strive to reduce its cost, as this increases ROI.