Development of a business promotion strategy
Posted: Sun Feb 02, 2025 8:39 am
Analytical stage of promotion strategy
This stage will help to find out the company's market position. This is very important for the formation of an effective marketing strategy for business promotion, taking into account demand and the main goals of the company. The following activities are carried out at the analytical stage:
General assessment of market potential and entry threshold into a specific niche.
Detailed analysis of external bangladesh email list factors (STEP analysis will determine economic, political, technological and social factors influencing business).
Assessing the level of competition in a market niche.
Target audience research (definition of potential consumers, priority consumer segments, customer groups interested in the company’s product and capable of placing an order).
Studying the external and internal environment of the enterprise using SWOT analysis.
Analysis of the company's product portfolio using the BCG matrix.
Developing marketing goals to shape future business promotion strategies.
In addition to the final business goals, the enterprise needs to set intermediate tasks, the solution of which will allow it to get closer to achieving the main results.
Practical stage
One of the main elements of the enterprise development strategy is the development of a marketing plan, which includes a number of components:
Selecting factors for successful competition (defining the key advantages of the company, using which it can correctly position itself in the market).
Developing a strategy for individual target audience groups that can bring maximum benefits to the enterprise. Expanding the product line, actively promoting the brand, stimulating sales, building customer loyalty. Marketing costs should be reduced for non-priority target audience segments.
Selection of elements of the 4P complex – product, price, place, promotion.
The marketing plan includes a set of company promotion tools that allow the promotion of its products among potential buyers.
This stage will help to find out the company's market position. This is very important for the formation of an effective marketing strategy for business promotion, taking into account demand and the main goals of the company. The following activities are carried out at the analytical stage:
General assessment of market potential and entry threshold into a specific niche.
Detailed analysis of external bangladesh email list factors (STEP analysis will determine economic, political, technological and social factors influencing business).
Assessing the level of competition in a market niche.
Target audience research (definition of potential consumers, priority consumer segments, customer groups interested in the company’s product and capable of placing an order).
Studying the external and internal environment of the enterprise using SWOT analysis.
Analysis of the company's product portfolio using the BCG matrix.
Developing marketing goals to shape future business promotion strategies.
In addition to the final business goals, the enterprise needs to set intermediate tasks, the solution of which will allow it to get closer to achieving the main results.
Practical stage
One of the main elements of the enterprise development strategy is the development of a marketing plan, which includes a number of components:
Selecting factors for successful competition (defining the key advantages of the company, using which it can correctly position itself in the market).
Developing a strategy for individual target audience groups that can bring maximum benefits to the enterprise. Expanding the product line, actively promoting the brand, stimulating sales, building customer loyalty. Marketing costs should be reduced for non-priority target audience segments.
Selection of elements of the 4P complex – product, price, place, promotion.
The marketing plan includes a set of company promotion tools that allow the promotion of its products among potential buyers.