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Rakuten is one of the 20 most innovative companies in the world

Posted: Sat Dec 07, 2024 4:16 am
by Raihanseo120
29 November, 2016 @ 11:49 amby Gonçalo Sousain Digital Strategy Success Stories , E-Commerce , WebsitesLeave a comment
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At a time when the Internet was still struggling to demonstrate the potential it could bring to our lives, a website was born that, like others, hoped to revolutionize the way we shop: Rakuten .

In 1997, few people believed that the Internet could serve as a new market for commerce. However, Rakuten was not afraid of what the future held and launched its online business that year. At the time, it had 5 employees and partnerships with 13 stores.

Along with Amazon and eBay , Rakuten is now one of the largest Internet companies israel email list and a true market leader in Japan. Forbes magazine recently named the Japanese company the 17th most innovative company on the planet.

Known for practically inventing e-commerce in 1997 with Rakuten Shopping in Japan , the company expanded the model around the world and today manages thousands of stores in more than 100 countries.

According to René Abe, newly appointed CEO of Rakuten Brazil, the company is among the most innovative companies in the world because it has never abandoned its mission of empowering people and society through the Internet.

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“Just as it happened in Japan, this revolution has also been put into practice in Brazil and through our services, which increasingly strengthen national e-commerce retailers”, comments René Abe.

Rakuten has been operating in the Brazilian market since 2011 – when it acquired Ikeda E-commerce and began offering virtual retailers the most complete platform on the market: Rakuten Genesis – available to retailers without any setup, maintenance or monthly fees in an ecosystem that offers logistics (via Rakuten Envios ) and payments ( Rakuten Payments ).

In addition, Rakuten platforms offer full integration with retailers' systems, unifying information on orders, stocks and sales made across all channels and marketplaces in the market through Rakuten Nexus .

Rakuten Success Stories
As we have already mentioned, Rakuten is a multinational company that has been operating since 1997, helping retailers around the world to be successful. Present in Brazil since 2011, with the acquisition of the best e-commerce platform in Brazil – Ikeda E-Commerce – Rakuten Digital Commerce combines local market knowledge with the most advanced technology used in over 200 countries where it operates, providing high-performance solutions.

In addition to platforms for large e-commerce operations such as LePostiche , Nespresso , Panasonic and Hope , among others, the Rakuten ecosystem also has excellent solutions that enable mid-sized retailers to succeed online.

Among the company's success stories in the Brazilian market is NetShoes , which started with one of Rakuten 's SME solutions and is now recognized as one of the companies that offer the best shopping experience on the Internet.