What are the advantages and disadvantages of Digital Footprint that everyone should not overlook?
Posted: Sat Dec 07, 2024 3:44 am
Nowadays, everyone often talks about the term “Digital Footprint”, which is used both positively and negatively. In this era where the online world has expanded, there are various platforms that we can use to express our opinions and tell stories through Social Media, causing many things that we post online, whether intentionally or unintentionally, to have a Digital Footprint for many people. These things can create both direct and indirect impacts on individuals and organizations. Today, we will learn about the term “Digital Footprint”, what it is, what are its advantages and disadvantages?
Table of Contents
Get to know the term Digital Footprint. What is it?
How many forms of digital footprint are there?
How does Digital Footprint affect you and your organization?
Pros and Cons of Digital Footprint for Business You Need to Know!!
Digital Footprint Advantages
Disadvantages of Digital Footprint
How to Prevent and Manage Your Digital Footprint
summarize
Get to know the term Digital Footprint. What is it?
Digital footprint is a digital trace or information that occurs from the use of the internet and digital technology in our daily lives, whether it is posting messages, posting pictures, videos on various social media platforms such as Facebook, Instagram, Line, TikTok, Twitter, etc., including sending messages to third parties. This often leaves digital traces, including various information that we have registered through websites, logging in to use various online services is also a digital trace. This information can be divided into two main types as follows:
How many forms of digital footprint are there?
Active Digital Footprint
Posting messages, photos, videos or other information on social media, sending emails or chatting through online platforms, signing up or creating accounts on websites or online services, filling out forms or providing personal information on websites - these are all things that create a digital footprint that we intentionally create ourselves.
Passive Digital Footprint:
Recording IP addresses and location data when visiting websites, cookies that websites use to track user usage, recording search data through search engines, recording clicks and viewing content on websites - many people may not think that these things will leave traces of us, which has a significant impact on personal safety.
How does Digital Footprint affect you and your organization?
For Digital Footprint that affects oneself as follows:
Privacy: What you post on social media unintentionally or intentionally office 365 database and is published publicly makes it easier for others to know about you or access your personal information.
Your own safety, especially if revealing your image or information about yourself, may lead to cyber attacks such as identity theft, online account hacking, or the use of personal information to commit crimes.
This will lead to both good and bad reputations because the information or posts that were previously published online will definitely affect your reputation in the future.
For Digital Footprint that affects the organization as follows:
Data security in an organization that leads to theft of important data such as customer data, financial data or business data, which may affect business operations and the credibility of the organization.
Causing damage to the Personal Data Protection Act ( PDPA ). If customer information is released to the public, it may result in fines or lawsuits.
Trust and Reputation If there is a data breach or an organization fails to protect customer data, it may cause customers or business partners to lose confidence.
Pros and Cons of Digital Footprint for Business You Need to Know!!
For Digital Footprint, it certainly has both positive and negative impacts on privacy and security of personal and organizational data. However, the term Digital Footprint used in discussions in today's society may have more negative aspects. In fact, Digital Footprint has both advantages, especially in business if used correctly and in the right way. However, it should also comply with the rules of the PDPA. The advantages and disadvantages of Digital Footprint are as follows:
Related Articles What is Digital Marketing and Why is it Important for Your Business?
Digital Footprint Advantages
You can use the data from Digital Footprint to create ads and marketing campaigns that are relevant to that target group to increase interest, which will increase the chance of sales and customer engagement more than ever before, but it must comply with the law of PDPA.
Digital footprints of customers that provide usage data and customer feedback can help businesses improve and develop products and services that better meet customer needs and expectations.
Data from the Digital Footprint of customers and users can be used to develop and customize systems, services, and more to enhance the experience for target customers. Digital Footprint can also be used for analysis and evaluation to support business decision-making.
Digital Footprint across channels that reach businesses can track the results of marketing campaigns and strategies in real time and adjust strategies accordingly based on the data received, helping businesses identify new trends and customer needs and capitalize on opportunities to expand their markets.
Effective use of Digital Footprint can help businesses improve their operations and services to meet customer needs, create competitive advantages, and increase growth opportunities in the market.
Disadvantages of Digital Footprint
For the average person, having a large digital footprint and being popular can lead to less privacy.
Using customers’ personal data as a digital footprint without proper consent may violate customer privacy, lead to customer dissatisfaction and loss of business confidence.
Digital Footprint that is very popular and shared, if it is risky content, it may receive the first backlash and be scary to the point of damaging the business or individual.
If customers feel they are being tracked or their personal information is being used without their consent, they may be dissatisfied and may choose to move to a competitor.
Table of Contents
Get to know the term Digital Footprint. What is it?
How many forms of digital footprint are there?
How does Digital Footprint affect you and your organization?
Pros and Cons of Digital Footprint for Business You Need to Know!!
Digital Footprint Advantages
Disadvantages of Digital Footprint
How to Prevent and Manage Your Digital Footprint
summarize
Get to know the term Digital Footprint. What is it?
Digital footprint is a digital trace or information that occurs from the use of the internet and digital technology in our daily lives, whether it is posting messages, posting pictures, videos on various social media platforms such as Facebook, Instagram, Line, TikTok, Twitter, etc., including sending messages to third parties. This often leaves digital traces, including various information that we have registered through websites, logging in to use various online services is also a digital trace. This information can be divided into two main types as follows:
How many forms of digital footprint are there?
Active Digital Footprint
Posting messages, photos, videos or other information on social media, sending emails or chatting through online platforms, signing up or creating accounts on websites or online services, filling out forms or providing personal information on websites - these are all things that create a digital footprint that we intentionally create ourselves.
Passive Digital Footprint:
Recording IP addresses and location data when visiting websites, cookies that websites use to track user usage, recording search data through search engines, recording clicks and viewing content on websites - many people may not think that these things will leave traces of us, which has a significant impact on personal safety.
How does Digital Footprint affect you and your organization?
For Digital Footprint that affects oneself as follows:
Privacy: What you post on social media unintentionally or intentionally office 365 database and is published publicly makes it easier for others to know about you or access your personal information.
Your own safety, especially if revealing your image or information about yourself, may lead to cyber attacks such as identity theft, online account hacking, or the use of personal information to commit crimes.
This will lead to both good and bad reputations because the information or posts that were previously published online will definitely affect your reputation in the future.
For Digital Footprint that affects the organization as follows:
Data security in an organization that leads to theft of important data such as customer data, financial data or business data, which may affect business operations and the credibility of the organization.
Causing damage to the Personal Data Protection Act ( PDPA ). If customer information is released to the public, it may result in fines or lawsuits.
Trust and Reputation If there is a data breach or an organization fails to protect customer data, it may cause customers or business partners to lose confidence.
Pros and Cons of Digital Footprint for Business You Need to Know!!
For Digital Footprint, it certainly has both positive and negative impacts on privacy and security of personal and organizational data. However, the term Digital Footprint used in discussions in today's society may have more negative aspects. In fact, Digital Footprint has both advantages, especially in business if used correctly and in the right way. However, it should also comply with the rules of the PDPA. The advantages and disadvantages of Digital Footprint are as follows:
Related Articles What is Digital Marketing and Why is it Important for Your Business?
Digital Footprint Advantages
You can use the data from Digital Footprint to create ads and marketing campaigns that are relevant to that target group to increase interest, which will increase the chance of sales and customer engagement more than ever before, but it must comply with the law of PDPA.
Digital footprints of customers that provide usage data and customer feedback can help businesses improve and develop products and services that better meet customer needs and expectations.
Data from the Digital Footprint of customers and users can be used to develop and customize systems, services, and more to enhance the experience for target customers. Digital Footprint can also be used for analysis and evaluation to support business decision-making.
Digital Footprint across channels that reach businesses can track the results of marketing campaigns and strategies in real time and adjust strategies accordingly based on the data received, helping businesses identify new trends and customer needs and capitalize on opportunities to expand their markets.
Effective use of Digital Footprint can help businesses improve their operations and services to meet customer needs, create competitive advantages, and increase growth opportunities in the market.
Disadvantages of Digital Footprint
For the average person, having a large digital footprint and being popular can lead to less privacy.
Using customers’ personal data as a digital footprint without proper consent may violate customer privacy, lead to customer dissatisfaction and loss of business confidence.
Digital Footprint that is very popular and shared, if it is risky content, it may receive the first backlash and be scary to the point of damaging the business or individual.
If customers feel they are being tracked or their personal information is being used without their consent, they may be dissatisfied and may choose to move to a competitor.