Things to consider when creating case study videos
Posted: Sun Feb 02, 2025 3:58 am
Case study videos are pure gold for your business. They are basically case studies in video form . In them, you can tell real stories about how you have been able to solve your customers' problems with your services or products. This shows the viewers, your potential new customers, how your company can help them with their own problems too.
These videos can be between 5 and 10 minutes long and can be used at almost all stages of the customer journey. They work well when featured on your website or shared on social media and YouTube.
New call-to-action
Interview your satisfied customer and bosnia and herzegovina whatsapp data let him tell his story – this creates credibility.
Give him space to present the solution. Put yourself and your company in the background for now.
Plan the day of filming in advance to achieve the best results. Prepare the questions well to ensure everything goes smoothly.
The focus should be on the benefits rather than the features.
Add statistics and metrics to support your story.
Make sure you also record B-roll footage to achieve an even more perfect audiovisual result in post-production. Produce additional footage that you can display during the interview to support what is being said, add variety to the video, or simply to cover up cuts.
cultural videos
Employer branding is important - and culture videos are particularly good at this. They are perfect for showing the culture and spirit of your brand. Show these videos to prospects, customers or even potential employees. The purpose is to tell your brand story and get people excited about doing business with you. Limit such videos to around 2-4 minutes. They work best in the training and education phase of the customer journey and fit well on your website. Culture videos can be sent in emails or placed on social media and YouTube.
What you should consider when creating cultural videos:
Consider your target audience and think about what stories you want to tell.
Show your true self and let your personality shine through.
Don't pretend! Stay real and authentic throughout the entire video.
Don’t hide your brand value.
Use humor to build a connection with your audience.
Let your employees shine in the videos (don’t force them to participate).
If your employees have objections, let them participate in the planning and design.
Don't use the video as a sales pitch, tell a story instead.
These videos can be between 5 and 10 minutes long and can be used at almost all stages of the customer journey. They work well when featured on your website or shared on social media and YouTube.
New call-to-action
Interview your satisfied customer and bosnia and herzegovina whatsapp data let him tell his story – this creates credibility.
Give him space to present the solution. Put yourself and your company in the background for now.
Plan the day of filming in advance to achieve the best results. Prepare the questions well to ensure everything goes smoothly.
The focus should be on the benefits rather than the features.
Add statistics and metrics to support your story.
Make sure you also record B-roll footage to achieve an even more perfect audiovisual result in post-production. Produce additional footage that you can display during the interview to support what is being said, add variety to the video, or simply to cover up cuts.
cultural videos
Employer branding is important - and culture videos are particularly good at this. They are perfect for showing the culture and spirit of your brand. Show these videos to prospects, customers or even potential employees. The purpose is to tell your brand story and get people excited about doing business with you. Limit such videos to around 2-4 minutes. They work best in the training and education phase of the customer journey and fit well on your website. Culture videos can be sent in emails or placed on social media and YouTube.
What you should consider when creating cultural videos:
Consider your target audience and think about what stories you want to tell.
Show your true self and let your personality shine through.
Don't pretend! Stay real and authentic throughout the entire video.
Don’t hide your brand value.
Use humor to build a connection with your audience.
Let your employees shine in the videos (don’t force them to participate).
If your employees have objections, let them participate in the planning and design.
Don't use the video as a sales pitch, tell a story instead.