Quality Content Creation in SEO
Source: Freepik
Right now, for most clients, focusing on creating fewer but higher quality pieces of content will yield a better return on your investment of time and energy. For proof of this, check out this article on common SEO myths busted in 2023 . Furthermore, look at YouTube, where you can see the shift and trend where many channels are moving away from a consistent upload schedule, instead opting to release a video when it’s ready.
The Best Approach to Starting
If you’re just starting out with content creation or marketing qatar telephone number data it’s recommended that you prioritize quantity over quality, at least in the beginning. Because quality usually comes from quantity. Furthermore, you’ll need to work really hard to develop your content creation muscles. Not to mention, it’s hard to know what’s better until you create and publish some content.
In these circumstances, the only metric to look at is how your audience engages with and responds to the content you create. There are three rules to keep in mind to get you on the path to creating better content.
Better content = relevant content. This means that the content resonates with the person it was created for. That’s where the ideal customer avatar comes into play.
Better content = valuable content. It provides value to your audience in some way; it teaches them, inspires them, or even provides stress-relieving value.
Better content = entertaining content. It’s not about creating a Hollywood-level production, it’s about giving some thought to how you can make the content more engaging.
But these rules aren’t the only things you need to consider when trying to get the most out of your content. The third strategy can be another powerful tool in your marketing toolkit.
Try Creating a Tribe
One of the best marketing strategies that continues to deliver incredible results and is well worth the effort you put in is creating a tribe. It’s about creating a community or group of like-minded people around a topic, business, industry or market that you’re a part of.
Tribe building in Social media
Source: Freepik
Bringing together a group of like-minded people or being a source of information for that group builds a tremendous amount of trust, authority, and goodwill. It makes your business and your content a resource that others can trust.
Most importantly and most powerfully, focusing on tribe building can build real relationships that extend far beyond the simple transactions that most businesses try to compete on. There are tons of ways to build, host, and engage with your tribe, including online discussion groups and forums, memberships, hosting Q&A sessions, and webinars.
In years past, the focus was on the social graph, tribes built around personal and social connections. Now, thanks to our vast and fully connected world, tribes built around the interest graph are the most powerful. Look, the ideal customer avatar is also a key part of this strategy. What’s next?
Trust Video Marketing
Here’s the hard truth: The future of marketing is video. The present of marketing is actually video, especially in the last five years. Almost all social media platforms continue to prioritize video content as their top priority.
Video Marketing on single social media platform
Source: Freepik
From obvious players like YouTube and TikTok to less obvious ones like Instagram and LinkedIn, video is increasingly taking up more of the news feed. A recent study shows
86% of businesses use video as a marketing tool;
87% of marketers say video content helps them increase their traffic;
81% of marketers claimed that producing more video content helped them significantly increase sales.
But where things get really exciting is from the customer perspective, where people now watch an average of 19 hours of online video per week. That’s an increase of just one hour per week from 12 months ago, but an almost mind-boggling 8.5 hours per week over the last three years.
Take Advantage of All Its Advantages
One of the best things about video marketing is that it makes it easy to repurpose and reuse your content. Let’s say you recorded a long-form video for a brand new YouTube channel. Instead of posting it and throwing it away, you can transcribe it and have a text version of the video that you can post on a blog or social media.
Use the audio from this YouTube video and you’ve got a standalone podcast episode. You can increase your clicks by 300% by adding video to your email marketing. Combine and chop to share on all sorts of different social media platforms.
The advice to go out and start making videos can seem overwhelming, so let’s look at a strategy you can use to get started and possibly even finish. One simple thing can wrap your entire marketing strategy into one great, profitable spot: start by focusing on shorts.
If we had to choose one type of marketing media to create, it would be short-form vertical video. The kind of videos you see as YouTube shorts, Facebook and Instagram reels, and TikToks of 60 seconds or less. Today, this type of content is proving to be not only popular with consumers but also with algorithms. That said, YouTube seems to be in the best position to capitalize on these shorts.
But video marketing isn’t just the fourth of the five strategies for content optimization – we have another ace up our sleeve.
Organize Your Email Campaigns
Email campaigns are an important part of a content optimization strategy because they allow businesses to connect with their audience in a more personal and engaging way. Email marketing is a finely tuned mechanism that:
converts potential customers into new customers;
Converts new customers into repeat customers;
It’s a mechanism that turns repeat customers into regular customers (after all, these are the customers who provide stability for your business).
