Consideration of appeal content
Posted: Thu Jan 30, 2025 4:43 am
Situation and issues
Double A Co., Ltd. had been working on email marketing, a form of digital marketing, for some time, and sales from email on ORiental TRaffic's EC site accounted for 15% of the total. In addition, they were promoting omni-channelization of stores and EC by adding a product line that was not available in stores but was available exclusively in the EC site. As a next step, they needed to develop a new channel alongside email in order to further expand sales.
ć»Implementation details Phase 1 <Data analysis>
Taking into account the situation and issues, the first belgium telegram database thing they did was to use Google Analytics to understand sales trends by channel. The analysis showed that the ratio of sales via email was relatively higher than other companies' EC sites, proving once again that sales were secured through email marketing. In addition, it was confirmed that the ratio of smartphones was higher than PCs in terms of devices.
ć»Implementation details Phase 2: Planning -
Since our two objectives were to increase EC sales and to create an omni-channel experience between stores and EC, in phase 2 we set three appealing points by segmenting based on current member information.
Double A Co., Ltd. had been working on email marketing, a form of digital marketing, for some time, and sales from email on ORiental TRaffic's EC site accounted for 15% of the total. In addition, they were promoting omni-channelization of stores and EC by adding a product line that was not available in stores but was available exclusively in the EC site. As a next step, they needed to develop a new channel alongside email in order to further expand sales.
ć»Implementation details Phase 1 <Data analysis>
Taking into account the situation and issues, the first belgium telegram database thing they did was to use Google Analytics to understand sales trends by channel. The analysis showed that the ratio of sales via email was relatively higher than other companies' EC sites, proving once again that sales were secured through email marketing. In addition, it was confirmed that the ratio of smartphones was higher than PCs in terms of devices.
ć»Implementation details Phase 2: Planning -
Since our two objectives were to increase EC sales and to create an omni-channel experience between stores and EC, in phase 2 we set three appealing points by segmenting based on current member information.