First of all, what is Yext?

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Currently, our lives are supported by companies such as Google, which mainly provides search engine platforms, Apple, which provides the iPhone, which boasts an overwhelming market share in Japan, Facebook, the leading SNS, and Amazon, the global e-commerce site. These companies are known as GAFA and are dominating society.
In fact, the number of companies using various platforms, including GAFA, in their business is increasing year by year. In other words, we are dependent on these, and using them is essential for business. When it comes to SEO measures, we can say that we are particularly dependent on Google. The key is how to efficiently utilize platforms such as GAFA.

That's where Yext comes in handy: a cloud platform that can centrally manage these platforms, as well as over 150 search engines, maps, SNS, voice assistants, and more, and send information.
Yext, the company that provides this service, was founded bahrain telegram database in the United States in 2006 and established a Japanese subsidiary in 2017. The cloud platform Yext is not only able to centrally manage destinations such as Google, but also has the unique ability to centrally distribute the latest and most accurate corporate and store information.

Why does using Yext lead to more efficient local SEO operations?
As mentioned earlier, local SEO is important for businesses. However, when posting business/store information on various platforms, it is necessary to prepare and manage a unique account for each search engine, each medium, and each store. In fact, this task is a heavy burden for business/store operators.
For example, suppose a person who operates a food and beverage business implements MEO measures to optimize on the map engine for Google MAP. In that case, in addition to registering with Google My Business, account management is required for each medium and store. For businesses that operate multiple stores, even just registering is a heavy burden. Furthermore, if you want to post accurate and up-to-date information, you can easily imagine the burden.
However, by using Yext, you can manage these centrally on the management screen, so companies can expect great business efficiency improvements.

Let's take a look at the features of Yext. The first feature is Knowledge Graph.