How the green verified badge looks on a business profile
Seeing this badge, users can be sure they’re interacting with a real account owned by the brand and not an imposter. It adds credibility to your account and is great for brand image and trust.
WhatsApp is very strict about business verification and authentication in an effort to protect its end users from spam and fake accounts. As such, the application process takes some steps and is not always guaranteed.
To apply for the WhatsApp green tick, you need to be a user of the WhatsApp Business Platform (formerly known as WhatsApp Business API). There’s no way to do it on the free business app. Check this guide for more on the difference between WhatsApp Business app and API.
In case you're get a business account and an official business account mixed up, here’s a quick refresher.
Discover how WhatsApp Business API pricing works.
Types of WhatsApp Business accounts
There are two types of accounts on WhatsApp for companies and brands.
Business account
Any company or brand signing up for WhatsApp (both on the app or the API) goes through an automatic business verification process and gets a business account by default.
That’s to make it clear to end users they’re communicating united arab emirates telephone number data with a business and not a personal account. That’s also why you can’t use WhatsApp for business with your personal phone number.
The biggest difference from an official account is that the display name you’ve given your business profile only shows next to the phone number in the contacts view. In all other in-app views, people see only the number unless they save your contact details.
WhatsApp business account with display name next to phone number
Official business account
A WhatsApp official business account has the official badge (green checkmark) next to its name in the chat. It also displays the name instead of the phone number in all views. In a way, it's an upgrade from the business account.
The only way to get an official business account and the green tick with it is to apply for it through the WhatsApp Business Platform (formerly API) and get approved by Meta.
whatsapp official business account
KLM’s official WhatsApp account
Is it worth getting a green tick on WhatsApp?
While it adds trustworthiness to your profile, it doesn’t grant access to any additional features compared to a normal business profile without the badge. So getting the green tick can help with brand image but not with creating better campaigns on WhatsApp.
