Second, they bridged the opening to the first part of their curated content, which is about ai-generated content becoming the new floor.The rest of the newsletter delivers value and quality writing. Very engaging argentina phone number library content marketing! Semrushemail marketing category welcome emailwhat is this email campaign about?Semrush, a leading digital marketing end-to-end platform, sends this message to new email subscribers. It’s the first of the educational emails, taking subscribers to a free trial.Why it worksthey know that I’m at the beginning of the customer journey. So, they’re not pitching me with a sales offer immediately.
The play here is more subtle. First, the opening with social proof — million users can’t be wrong, right?Each onboarding is overwhelming, especially with semrush’s complexity. So the “not sure where to start” line makes sense. Sending me to their single high value content and a related tool is a smart move. Not everything at once. One step at a time.Then, they let me know what they’ll be sending and how often I can expect to receive it.But despite the good stuff, there are also flaws in this email.
