Why is Instagram good for increasing sales?
Posted: Wed Jan 29, 2025 4:00 am
Instagram is used daily by around 500 million people. Today, this platform is not only a place to view attractive photos and funny videos, but also a popular resource for purchasing products. Instagram has many features that will help your brand improve sales figures and expand its customer base. Many leading brands use Instagram to sell their products:
H&M publishes new denmark cell phone number list clothing collections and indicates the article numbers for products so that they can be found on the website.
Maybelline New York frequently posts user-generated content, which helps followers see the product more clearly and buy it more often.
McDonald’s makes new menu announcements fun and entertaining, and collaborations with influencers help boost sales.
Zara actively uses influencer marketing to promote the brand. Thus, the famous Spanish blogger @pau_eche regularly tags the brand in publications on her page. In particular, attention is paid to the high-quality visual component: the feed is filled with professional photos of new clothing collections.
The Adidas brand publishes its most popular shoe collections on the page. The goal of such a step is to inspire users and attract their attention to popular products. Thanks to the connected Instagram Shopping function, subscribers can directly go to the website to further purchase the product.
Any modern brand strives to gain the support of as many people as possible. But how can you learn to stand out from the competition and use sales tools to the maximum? Below, we will share the main Instagram features that will help your brand increase sales through this platform.
Instagram for e-commerce
Read also : Guide to Designing Social Media Accounts: Instagram, Facebook, TikTok, YouTube
Many companies perceive Instagram as a platform for promotion. However, we advise you to change your mindset and look at this social network as a successful platform for e-commerce.
E-commerce on Instagram involves using this platform to promote, advertise, and sell products. A brand can develop exclusively on Instagram or sell its products from a separate website. Using Instagram as an e-commerce platform will have the following advantages:
Instagram pays a lot of attention to the visual component. Therefore, this social network is perfect for selling goods that are easy to photograph. Usually, these are clothes, jewelry, cosmetics.
Also, 77% of active Instagram users noted that the app allows them to easily interact with brands. You can get feedback from your audience in real time and eliminate conflicts and problems in advance. In addition, a close connection with consumers allows you to turn a potential customer into a regular one.
Having an Instagram presence helps build brand awareness. Users are more likely to engage with a brand if it regularly reminds them of itself on Instagram. Additionally, customers will know that if they have any issues, they can contact the brand directly.
With Instagram's features, you can increase your sales. When people see a product in their feed, they can quickly and easily make a purchase via direct or directly on the platform thanks to Instagram Shopping .
Instagram makes it easy to get users to interact with your brand. This, in turn, encourages user-generated content: people will tag your product on their page and recommend it to their friends.
In the future, we propose to talk in more detail about the Instagram functions that will help the brand increase sales.
Instagram Business Account
If you want to actively promote your brand, improve its image and increase sales, then we strongly recommend switching to an Instagram business account. This decision will open access to additional functions, namely:
The Insights & Analytics feature helps you track account activity, publication performance, and better understand your target audience's interest in your product.
Instagram advertising is an important tool for increasing the number of followers and attracting potential customers. However, launching advertising is only available to business account owners.
A business account allows you to connect Instagram Shopping. This feature allows you to easily manage orders and payments, and it greatly simplifies the user experience.
The quick reply feature is also useful: you can add a list of the most common questions and their answers. When the user clicks on the pop-up window, they will automatically receive feedback with the answer.
Business account users can add more tags than personal account users. Personal accounts can add up to 30 tags, while business accounts have no limit.
If you want to switch to a business account on Instagram, but don’t know how to do it, then we recommend reading ourarticle.
H&M publishes new denmark cell phone number list clothing collections and indicates the article numbers for products so that they can be found on the website.
Maybelline New York frequently posts user-generated content, which helps followers see the product more clearly and buy it more often.
McDonald’s makes new menu announcements fun and entertaining, and collaborations with influencers help boost sales.
Zara actively uses influencer marketing to promote the brand. Thus, the famous Spanish blogger @pau_eche regularly tags the brand in publications on her page. In particular, attention is paid to the high-quality visual component: the feed is filled with professional photos of new clothing collections.
The Adidas brand publishes its most popular shoe collections on the page. The goal of such a step is to inspire users and attract their attention to popular products. Thanks to the connected Instagram Shopping function, subscribers can directly go to the website to further purchase the product.
Any modern brand strives to gain the support of as many people as possible. But how can you learn to stand out from the competition and use sales tools to the maximum? Below, we will share the main Instagram features that will help your brand increase sales through this platform.
Instagram for e-commerce
Read also : Guide to Designing Social Media Accounts: Instagram, Facebook, TikTok, YouTube
Many companies perceive Instagram as a platform for promotion. However, we advise you to change your mindset and look at this social network as a successful platform for e-commerce.
E-commerce on Instagram involves using this platform to promote, advertise, and sell products. A brand can develop exclusively on Instagram or sell its products from a separate website. Using Instagram as an e-commerce platform will have the following advantages:
Instagram pays a lot of attention to the visual component. Therefore, this social network is perfect for selling goods that are easy to photograph. Usually, these are clothes, jewelry, cosmetics.
Also, 77% of active Instagram users noted that the app allows them to easily interact with brands. You can get feedback from your audience in real time and eliminate conflicts and problems in advance. In addition, a close connection with consumers allows you to turn a potential customer into a regular one.
Having an Instagram presence helps build brand awareness. Users are more likely to engage with a brand if it regularly reminds them of itself on Instagram. Additionally, customers will know that if they have any issues, they can contact the brand directly.
With Instagram's features, you can increase your sales. When people see a product in their feed, they can quickly and easily make a purchase via direct or directly on the platform thanks to Instagram Shopping .
Instagram makes it easy to get users to interact with your brand. This, in turn, encourages user-generated content: people will tag your product on their page and recommend it to their friends.
In the future, we propose to talk in more detail about the Instagram functions that will help the brand increase sales.
Instagram Business Account
If you want to actively promote your brand, improve its image and increase sales, then we strongly recommend switching to an Instagram business account. This decision will open access to additional functions, namely:
The Insights & Analytics feature helps you track account activity, publication performance, and better understand your target audience's interest in your product.
Instagram advertising is an important tool for increasing the number of followers and attracting potential customers. However, launching advertising is only available to business account owners.
A business account allows you to connect Instagram Shopping. This feature allows you to easily manage orders and payments, and it greatly simplifies the user experience.
The quick reply feature is also useful: you can add a list of the most common questions and their answers. When the user clicks on the pop-up window, they will automatically receive feedback with the answer.
Business account users can add more tags than personal account users. Personal accounts can add up to 30 tags, while business accounts have no limit.
If you want to switch to a business account on Instagram, but don’t know how to do it, then we recommend reading ourarticle.