Responsive Webdesign: what it is and what are the advantages | SiteMap 9

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In previous programs, we analyzed the transformations that the Internet has introduced into the purchasing process and the consumer and outlined the advantages that companies can obtain by implementing a 360º digital marketing strategy adapted to the new reality.

Today, we begin to present you with the various services that a digital marketing agency can provide you with and that can be combined to help companies achieve the right marketing mix to achieve their marketing and sales objectives .

RESPONSIVE WEBDESIGN
One of the first steps a company must take when investing in digital media is almost always the development of a website. Companies use websites to promote their products and services, gain notoriety and attract new customers. However, the rapid growth in the use of mobile devices has brought a problem: how can the website be displayed on screens that are much smaller and navigated with fingers?

For many years the answer was to ignore these users, forcing twitter data them to constantly zoom in on the content presented; alternatively, some companies created a specific website for mobile, usually a smaller version of the main site.

This approach has changed radically with the arrival of responsive websites , whose fluid layout automatically adjusts to the screens on which they are viewed, be they computers, tablets or smartphones.

We've already covered the essential aspects of an effective website and this is certainly one of them – creating a website that isn't responsive in 2015 is a huge mistake.

WHAT ARE THE ADVANTAGES?
Responsive websites improve the user experience – images and text adapt to the size of the screen, so there is no longer any need to zoom in and clicking on the link you really want to click on is no longer an adventure.
Obviously, improving the user experience makes conversion easier – buying a product in an online store or filling out a contact form becomes as simple as doing it on a computer.
Thirdly, with a responsive website you save time and money because you only have to update one website and you only need to pay for a domain and hosting.
Responsive websites allow you to keep up with market trends – in some countries, smartphone traffic already exceeds that of PCs and tablets combined.
Last but not least, responsive websites benefit from Google's ranking of mobile search results, which is why they gain greater visibility and get more visits – on April 21st, Google changed its algorithm in this regard, which became known as “Mobilegeddon”.
In short , if you are thinking about investing in digital marketing, creating a responsive website should be one of your priorities. To remember everything you need to have an effective website, go back to SiteMap program no. 5: Websites that generate business: 6 essential features .

That's all for today. Next week we'll talk about a service that is often overlooked but is of utmost importance: web copywriting, that is, the creation of texts that are adapted to the specific characteristics of online reading and that are more capable of converting visitors into customers.