7 advantages of Remarketing and one (potential) drawback | SiteMap 23
Posted: Tue Jan 28, 2025 9:32 am
We dedicated our last programme to explaining what remarketing is and how it works. Today we present you with the arguments that justify companies investing in remarketing campaigns. Do you want to know if it is worth incorporating this online advertising tactic into your marketing mix? Find out about 7 advantages of remarketing/retargeting… and also one potential danger.
REMARKETING: 7 BIG ADVANTAGES… AND ONE DANGER TO AVOID
1. Relevance
The first advantage is relevance. Through remarketing, you can reach users at the most appropriate time and with the right ad . Why? Because those who see the ads have previously visited your website or app and shown interest in the products or services – in other words, a correctly implemented campaign will enrich the user's browsing experience .
2. More business opportunities
A second advantage is that remarketing campaigns offer companies cryptocurrency data new opportunities to do business by driving potential customers back to their website or online store. How about creating a remarketing list for abandoned shopping carts , for example? Makes sense, right?
3. Custom Copy
The increased relevance of ads also derives from a third advantage: the possibility of personalizing the copy – if you are advertising only to those who have visited a specific product page on the website, the ad can be constructed as an additional incentive to purchase and incorporate the consumer's familiarity with the product.
4. Better click-through rates
The above points allow us to envisage a fourth advantage that is confirmed by the campaign numbers: remarketing/retargeting ads have higher click rates than display campaigns.
5. Higher conversion rates
In addition to the click-through rate, remarketing campaigns also have better conversion rates because the potential customer is at a more advanced stage of the purchasing process – it is no longer a matter of making a product or service known but rather of adding arguments for its purchase.
6. Higher return
As a result of higher click-through and conversion rates, remarketing campaigns deliver a better Return on Investment (ROI), the sixth advantage on this list.
7. Complementarity
Seventhly, we highlight the fact that remarketing works very well in conjunction with other digital marketing tactics, for example with text ads from the Google Adwords search network , which can be used to achieve the first click that includes the user in the remarketing list.
AND WHAT DANGER SHOULD BE AVOIDED?
As we have seen, remarketing campaigns are more effective and cheaper than traditional banners. If you want, you can advertise to just a few hundred people who have already shown interest in what you have to offer, which reduces campaign costs and increases the chance of getting a lead or a sale.
REMARKETING: 7 BIG ADVANTAGES… AND ONE DANGER TO AVOID
1. Relevance
The first advantage is relevance. Through remarketing, you can reach users at the most appropriate time and with the right ad . Why? Because those who see the ads have previously visited your website or app and shown interest in the products or services – in other words, a correctly implemented campaign will enrich the user's browsing experience .
2. More business opportunities
A second advantage is that remarketing campaigns offer companies cryptocurrency data new opportunities to do business by driving potential customers back to their website or online store. How about creating a remarketing list for abandoned shopping carts , for example? Makes sense, right?
3. Custom Copy
The increased relevance of ads also derives from a third advantage: the possibility of personalizing the copy – if you are advertising only to those who have visited a specific product page on the website, the ad can be constructed as an additional incentive to purchase and incorporate the consumer's familiarity with the product.
4. Better click-through rates
The above points allow us to envisage a fourth advantage that is confirmed by the campaign numbers: remarketing/retargeting ads have higher click rates than display campaigns.
5. Higher conversion rates
In addition to the click-through rate, remarketing campaigns also have better conversion rates because the potential customer is at a more advanced stage of the purchasing process – it is no longer a matter of making a product or service known but rather of adding arguments for its purchase.
6. Higher return
As a result of higher click-through and conversion rates, remarketing campaigns deliver a better Return on Investment (ROI), the sixth advantage on this list.
7. Complementarity
Seventhly, we highlight the fact that remarketing works very well in conjunction with other digital marketing tactics, for example with text ads from the Google Adwords search network , which can be used to achieve the first click that includes the user in the remarketing list.
AND WHAT DANGER SHOULD BE AVOIDED?
As we have seen, remarketing campaigns are more effective and cheaper than traditional banners. If you want, you can advertise to just a few hundred people who have already shown interest in what you have to offer, which reduces campaign costs and increases the chance of getting a lead or a sale.