Undercover marketing
Posted: Thu Dec 05, 2024 9:41 am
Sometimes, not telling everyone everything can become a great source of rumors.
Think of a movie trailer that really got you excited to go see it. While it doesn't show every aspect of the movie, the advertiser can create enough intrigue to make viewers want to see more.
52 types of marketing strategies
Mass marketing
Large corporations need to drive large numbers of purchases list of chile whatsapp phone numbers of their products to survive and grow. While mass marketing may seem like a shotgun approach to marketing, this is far from the truth.
Big companies spend a lot of money on understanding big data (that's a lot!)
This gives them an idea of where to place media for their potential domestic customers who purchase their products and services.
Walmart is an example of an effective mass market retailer. As the number one retailer in the world, they are very clever in their mass marketing efforts, often giving their customers a sense of locality and warmth.
Seasonal marketing
Seasonal events offer a great way to meet new consumers. Sometimes these events can be actual weather changes or national holidays.
For a retailer like Hallmark, Valentine’s Day represents a big part of its business. By tuning into the different seasons that are important to its customers, it can become more relevant in their lives.
Public Relations Marketing
One of the most important marketing strategies is public relations.
Many marketers work with the media to promote their products and the benefits they offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital.
When Apple founder Steve Jobs was alive, Apple held a major press conference to announce each new product. This tradition continues now with Apple's new CEO and CMO.
Online Marketing
As commerce has spread to the internet, a new form of marketing has emerged. From online banners to those annoying pop-ups, digital marketers have tried to grab their customers’ attention in any way possible.
Most online strategic marketing efforts today are a combination of growth hacking strategies (A/B testing taken to the max) and a variety of attention-grabbing awareness tactics.
One very effective online marketer is insurance company Geico, which simply asks its users to enter their zip code to get an instant quote on better savings.
Email marketing
As soon as customers migrated to the online world, Internet marketers have tried to collect and organize emails for potential leads.
Many business-to-business marketers rely on email marketing as their primary way to connect with customers.
At industry trade shows, IBM consultants can often be seen exchanging information via email with potential clients.
52 types of marketing strategies
Evangelism Marketing
Develop raving fanatic customers (what we call brand lovers) who become advocates for your brand or product, representing the brand as if it were part of their own identity.
Marketing events
Creating events is a great way to boost sales. Customers often need a reason to buy and events can often provide the perfect reason.
The Macy's Thanksgiving Day Parade has become a part of American culture by connecting two events that consumers love: Thanksgiving and shopping.
Offline Marketing
With the mass adoption of the Internet, many companies are finding new ways to integrate offline marketing with new technologies to create more engaging customer experiences.
The Coca-Cola Company has created vending machines that invite customers to hug them. This continues to link the Coca-Cola brand to the core emotion of happiness, but also invites customers to experience the actual product offline.
Think of a movie trailer that really got you excited to go see it. While it doesn't show every aspect of the movie, the advertiser can create enough intrigue to make viewers want to see more.
52 types of marketing strategies
Mass marketing
Large corporations need to drive large numbers of purchases list of chile whatsapp phone numbers of their products to survive and grow. While mass marketing may seem like a shotgun approach to marketing, this is far from the truth.
Big companies spend a lot of money on understanding big data (that's a lot!)
This gives them an idea of where to place media for their potential domestic customers who purchase their products and services.
Walmart is an example of an effective mass market retailer. As the number one retailer in the world, they are very clever in their mass marketing efforts, often giving their customers a sense of locality and warmth.
Seasonal marketing
Seasonal events offer a great way to meet new consumers. Sometimes these events can be actual weather changes or national holidays.
For a retailer like Hallmark, Valentine’s Day represents a big part of its business. By tuning into the different seasons that are important to its customers, it can become more relevant in their lives.
Public Relations Marketing
One of the most important marketing strategies is public relations.
Many marketers work with the media to promote their products and the benefits they offer. Also, in many cases where things go wrong, a good PR marketing strategy is vital.
When Apple founder Steve Jobs was alive, Apple held a major press conference to announce each new product. This tradition continues now with Apple's new CEO and CMO.
Online Marketing
As commerce has spread to the internet, a new form of marketing has emerged. From online banners to those annoying pop-ups, digital marketers have tried to grab their customers’ attention in any way possible.
Most online strategic marketing efforts today are a combination of growth hacking strategies (A/B testing taken to the max) and a variety of attention-grabbing awareness tactics.
One very effective online marketer is insurance company Geico, which simply asks its users to enter their zip code to get an instant quote on better savings.
Email marketing
As soon as customers migrated to the online world, Internet marketers have tried to collect and organize emails for potential leads.
Many business-to-business marketers rely on email marketing as their primary way to connect with customers.
At industry trade shows, IBM consultants can often be seen exchanging information via email with potential clients.
52 types of marketing strategies
Evangelism Marketing
Develop raving fanatic customers (what we call brand lovers) who become advocates for your brand or product, representing the brand as if it were part of their own identity.
Marketing events
Creating events is a great way to boost sales. Customers often need a reason to buy and events can often provide the perfect reason.
The Macy's Thanksgiving Day Parade has become a part of American culture by connecting two events that consumers love: Thanksgiving and shopping.
Offline Marketing
With the mass adoption of the Internet, many companies are finding new ways to integrate offline marketing with new technologies to create more engaging customer experiences.
The Coca-Cola Company has created vending machines that invite customers to hug them. This continues to link the Coca-Cola brand to the core emotion of happiness, but also invites customers to experience the actual product offline.