Marketing strategies: 10 examples of successful brands
Posted: Thu Dec 05, 2024 9:41 am
There are many music streaming services out there, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms and instead offers listeners a whole new user experience.
For example, in addition to the typical genre filter, Spotify also allows users to choose music based on their mood, whether you want to work out, sleep, or even need some songs to sing in the shower.
52 types of marketing strategies
This helps users discover songs they would never have list of vietnam whatsapp phone numbers thought of, and in turn strengthens their relationship with the brand.
They are also leaders in using artificial intelligence to curate playlists based specifically on their users’ habits, such as Release Radar and Discover Weekly.
#2. Nordstrom: Use retargeting wisely
A constant problem facing online marketers is the fact that consumers are now so easily distracted.
Between multiple pop-ups, messaging programs, and “real-world” interruptions, there are many reasons why users end up abandoning their carts.
To solve this problem, Nordstrom employs an assertive retargeting strategy using cookie-triggered email and social media retargeting ad campaigns based on event response.
The result is a series of reminders that make it very difficult to forget the purchase the user left behind.
#3. GoPro: Rely on user-generated content
GoPro cameras are a favorite among adventure seekers, adrenaline junkies, and athletes because they are able to record content that was nearly impossible to record with traditional cameras. Due to the nature of their product, GoPro is able to create spectacular content.
One of their best marketing strategies is how they make it easy for their customers to share branded user-generated content.
For example, GoPro editing programs create videos with easily recognizable start and end frames that include the GoPro logo and branding. GoPro then shares these videos on social media, which in turn inspires more users to create and publish their own videos.
# 4. Sephora: work with your loyalty programs
Cosmetics brand Sephora has a well-designed and highly effective loyalty program . Their “Beauty Insider” program divides customers into three tiers based on their annual spending level: Beauty Insider (no minimum costs), VIB ($350 minimum spend), and VIB Rouge ($1000 minimum spend). The rewards at the highest level are highly desirable, making it highly effective at incentivizing purchases for their customers. Additionally, VIB and VIB Rouge members receive additional high-quality discounts compared to Beauty Insider and non-members, further incentivizing their consumers.
# 5. Coca-Cola: Be supportive
Many bands consider collaboration with charitable causes as part of their corporate social responsibility, but not all approaches are successful. Coca-Cola is a good example of how charitable causes can help internationalize a brand and improve its image.
Coca-Cola supports many small programs focused on local communities. For example, it built 650 facilities to provide clean water in the city of Beni Suef in Egypt and supports an initiative to improve school facilities in India.
# 6. Twitch: Focus on your niche
Twitch is one of the most successful social networks of recent times, and yet not many people know about it. That's because Twitch is built around one thing: live streaming video games.
The secret to Twitch's success is that they target everyone. In fact, they've done exactly the opposite and decided to focus on a very specific niche and build a relationship with their users.
# 7. Nike: Promote your values
There are very few brands that are as recognizable as Nike and its motto “Just do it.” Since its inception, this brand has focused its marketing on promoting brand values, such as overcoming adversity or innovation.
To convey this culture to its audience, Nike relies heavily on storytelling – advertisements that tell inspiring stories and provoke positive emotions in users. What’s more, brand values are not only present in your marketing, but in everything you do.
# 8. Frito Lay: Launching original and fun contests
In 2012, Lays surprised the world with an original social media contest: “Do Us a Flavor.” The public reaction was immediate and enthusiastic, instantly making the campaign go viral. Since then, the contest has been repeated every year, with up to 4 million users participating annually.
# 9. WWF: Commitment to creativity
The World Wildlife Foundation's famous "Earth Hour" initiative is an event in which people around the world voluntarily turn off their lights for one hour to demonstrate how easy it is to fight climate change.
WWF launched an advertising campaign in major Norwegian media outlets to advertise Earth Hour. If the user tapped on the banner, their phone screen would turn completely black. Once they swiped their fingers over it, a countdown to Earth Hour would appear. This original campaign was a success and managed to attract around 1 million impressions.
# 10. Red Bull: Take risks
Red Bull is a brand that inspires its audience to push their limits, using never-before-done marketing campaigns. Perhaps one of its most famous sponsorships is Felix Baumgartner's jump from the stratosphere. However, that's just the tip of the iceberg when it comes to its years of sponsoring high-risk athletes.
And that’s exactly the word that defines their marketing strategy: risk . In Baumgartner’s leap, and in all the other brands’ campaigns, many things could have gone wrong, but these marketers knew that high risk equals high reward.
We hope this list has left you feeling inspired and full of ideas for your next marketing strategy.
Contact us to discuss how you can best prepare for what lies ahead. We can help you identify ways for your company to harness the power of cult branding, create value, and ultimately boost your performance.
For example, in addition to the typical genre filter, Spotify also allows users to choose music based on their mood, whether you want to work out, sleep, or even need some songs to sing in the shower.
52 types of marketing strategies
This helps users discover songs they would never have list of vietnam whatsapp phone numbers thought of, and in turn strengthens their relationship with the brand.
They are also leaders in using artificial intelligence to curate playlists based specifically on their users’ habits, such as Release Radar and Discover Weekly.
#2. Nordstrom: Use retargeting wisely
A constant problem facing online marketers is the fact that consumers are now so easily distracted.
Between multiple pop-ups, messaging programs, and “real-world” interruptions, there are many reasons why users end up abandoning their carts.
To solve this problem, Nordstrom employs an assertive retargeting strategy using cookie-triggered email and social media retargeting ad campaigns based on event response.
The result is a series of reminders that make it very difficult to forget the purchase the user left behind.
#3. GoPro: Rely on user-generated content
GoPro cameras are a favorite among adventure seekers, adrenaline junkies, and athletes because they are able to record content that was nearly impossible to record with traditional cameras. Due to the nature of their product, GoPro is able to create spectacular content.
One of their best marketing strategies is how they make it easy for their customers to share branded user-generated content.
For example, GoPro editing programs create videos with easily recognizable start and end frames that include the GoPro logo and branding. GoPro then shares these videos on social media, which in turn inspires more users to create and publish their own videos.
# 4. Sephora: work with your loyalty programs
Cosmetics brand Sephora has a well-designed and highly effective loyalty program . Their “Beauty Insider” program divides customers into three tiers based on their annual spending level: Beauty Insider (no minimum costs), VIB ($350 minimum spend), and VIB Rouge ($1000 minimum spend). The rewards at the highest level are highly desirable, making it highly effective at incentivizing purchases for their customers. Additionally, VIB and VIB Rouge members receive additional high-quality discounts compared to Beauty Insider and non-members, further incentivizing their consumers.
# 5. Coca-Cola: Be supportive
Many bands consider collaboration with charitable causes as part of their corporate social responsibility, but not all approaches are successful. Coca-Cola is a good example of how charitable causes can help internationalize a brand and improve its image.
Coca-Cola supports many small programs focused on local communities. For example, it built 650 facilities to provide clean water in the city of Beni Suef in Egypt and supports an initiative to improve school facilities in India.
# 6. Twitch: Focus on your niche
Twitch is one of the most successful social networks of recent times, and yet not many people know about it. That's because Twitch is built around one thing: live streaming video games.
The secret to Twitch's success is that they target everyone. In fact, they've done exactly the opposite and decided to focus on a very specific niche and build a relationship with their users.
# 7. Nike: Promote your values
There are very few brands that are as recognizable as Nike and its motto “Just do it.” Since its inception, this brand has focused its marketing on promoting brand values, such as overcoming adversity or innovation.
To convey this culture to its audience, Nike relies heavily on storytelling – advertisements that tell inspiring stories and provoke positive emotions in users. What’s more, brand values are not only present in your marketing, but in everything you do.
# 8. Frito Lay: Launching original and fun contests
In 2012, Lays surprised the world with an original social media contest: “Do Us a Flavor.” The public reaction was immediate and enthusiastic, instantly making the campaign go viral. Since then, the contest has been repeated every year, with up to 4 million users participating annually.
# 9. WWF: Commitment to creativity
The World Wildlife Foundation's famous "Earth Hour" initiative is an event in which people around the world voluntarily turn off their lights for one hour to demonstrate how easy it is to fight climate change.
WWF launched an advertising campaign in major Norwegian media outlets to advertise Earth Hour. If the user tapped on the banner, their phone screen would turn completely black. Once they swiped their fingers over it, a countdown to Earth Hour would appear. This original campaign was a success and managed to attract around 1 million impressions.
# 10. Red Bull: Take risks
Red Bull is a brand that inspires its audience to push their limits, using never-before-done marketing campaigns. Perhaps one of its most famous sponsorships is Felix Baumgartner's jump from the stratosphere. However, that's just the tip of the iceberg when it comes to its years of sponsoring high-risk athletes.
And that’s exactly the word that defines their marketing strategy: risk . In Baumgartner’s leap, and in all the other brands’ campaigns, many things could have gone wrong, but these marketers knew that high risk equals high reward.
We hope this list has left you feeling inspired and full of ideas for your next marketing strategy.
Contact us to discuss how you can best prepare for what lies ahead. We can help you identify ways for your company to harness the power of cult branding, create value, and ultimately boost your performance.