When will institutions be able to use the data collected?

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The LGPD is quite direct and clear about the scenarios in which companies and institutions can use their audience's data. We list these situations here:

When the individual explicitly allows the use of their data.
When the institution needs to comply with some legal or regulatory obligation.
When data is needed for public policy planning.
To carry out studies (as long as they are anonymous).
For credit protection.
For execution of contracts.
For use in judicial and administrative proceedings.
Protection of the life or physical integrity of an individual.
For health protection carried out by health professionals.
The user owns his data
Another point to be noted in the LGPD that goes beyond the facebook data restrictions on the use of data that institutions must comply with is that the user becomes responsible for this data. It is necessary to respect individuals, who also have rights regarding the management of their data by companies/institutions. Therefore, the user owns their data and has rights. These are:

Have easy access to your data.
Confirm the existence of data processing.
Correct incomplete, inaccurate or outdated data.
Request the deletion of excessive or processed data.
Carry out portability to another company.
Request revocation of consent.
Inform the user of all institutions with which the data has been shared.
Inform the consequences of not granting permission.
In general, these are points that we consider to be highlights for managers to observe when they are (and should already be) implementing the LGPD in their projects. If you have questions about how to implement the necessary changes to update your project in accordance with the Law, seek legal advice to provide more objective advice on implementing actions that adapt the project to the new reality. When hiring partners for your project, look for one that has already adapted to this new reality, such as Associatec .