Community Marketing
Posted: Thu Dec 05, 2024 9:39 am
Engage an audience of existing customers in an active dialogue, speaking to the needs and desires of this particular customer group.
Rather than focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Community marketing can also lead to word-of-mouth marketing.
Social Media Marketing
Social media sites like Facebook and Twitter offer a unique opportunity for smart businesses willing to invest in customer engagement.
Social media marketing is still in its infancy, but it's growing pretty quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.
52 types of marketing strategies
Cross-media marketing
Provide information to customers through multiple channels list of cayman islands whatsapp phone numbers such as email, physical mail, websites, and print and online ads to cross-promote your products and services.
B2B Marketing
Business-to-business marketing is a marketing practice by individuals or organizations (including commercial enterprises, governments, and other institutions).
It allows companies to sell products or services to other companies or organizations that, in turn, resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.
International Business Machines is a well-known B2B marketer. IBM's business has grown through a very smart approach to marketing its products to other companies and governments around the world.
Promotional marketing
Promotional marketing is a business marketing strategy designed to stimulate the customer to take action towards a purchasing decision. Promotional marketing is a technique that includes various incentives to purchase, such as:
Contests: We all love to win something for free. Contests offer an engaging marketing vehicle for small businesses to acquire new customers and build awareness.
Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2017, a 6% increase over the previous year. More than 76% of the population uses coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and offer an affordable marketing strategy for small businesses.
Sampling: Try before you buy. Giving away a product may seem like a profit limitation, but consider how giving your customers a small sample can lead to a big purchase. The geniuses at Canary Island supermarkets Hiperdino share samples of their private label products not because people question the merits of their products, but so that their customers buy more.
Ambush Marketing
The advertiser uses this marketing strategy to associate with specific events and brands without paying sponsorship fees.
This allows the company to capitalize on these events or leverage the other company's brand value, which has the potential effect of reducing the value of the original event.
B2C Marketing
The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert buyers into purchasers as aggressively and consistently as possible.
B2C marketers employ marketing activities such as coupons, displays, window displays (both physical and online), and special offers to entice the target market to purchase.
B2C marketing campaigns focus on a transaction, are shorter in duration, and need to capture the customer's interest immediately. These campaigns often offer special offers, discounts, or coupons that can be used both online and in-store.
52 types of marketing strategies
Marketing in the cloud
In this new form of marketing, all marketing resources and assets are put online for clients (or affiliates) to develop, modify, use and share.
Consider how Amazon.com gets customers to purchase digital books, movies, and TV shows from a digital library that can be accessed in the customer's online account or on their digital device such as their Kindle Fire.
Mobile marketing
Marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with personalized, time- and location-sensitive information that promotes goods, services, and ideas.
Alliance Marketing
A joint venture is formed between two or more companies to pool resources in an effort to promote and sell products and services.
Reverse marketing
In reverse marketing, the idea is to get the customer to seek out the business instead of the marketers seeking out the customer. This is usually done through traditional advertising mediums such as television commercials, print magazine ads, and online media.
While traditional marketing is primarily concerned with the seller finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching potential sellers who can offer the desired product.
In 2004, Dove launched the Dove Campaign for Real Beauty, focusing on women's natural beauty rather than advertising their product. This campaign caused their sales to skyrocket to over $1 billion and caused Dove to re-create their brand around this strategy. Although successful, this campaign caused a lot of controversy and discussion due to what people saw as an advertisement with a contradictory message.
Telemarketing
I know what you're thinking, you hate telemarketers. You're not alone in your feelings. However, telemarketing can play a significant role in selling your products to consumers and shouldn't be overlooked as many businesses rely on it to connect with customers.
Telemarketing (sometimes known as inside sales or telesales) is a direct marketing method in which a salesperson solicits potential customers to purchase products or services, either by telephone or through a subsequent face-to-face or web conference appointment.
Telemarketing can also include recorded sales pitches scheduled to be played over the phone using automatic dialing. Telemarketing has come under criticism in recent years, with many considering it a nuisance.
52 types of marketing strategies
Free sample marketing
Unlike Free Marketing, this does not depend on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.
Direct Mail Marketing
A form of channel-independent advertising that allows businesses and nonprofit organizations to communicate directly with the customer, with advertising techniques that may include text messaging, e-mail, interactive consumer websites, online display ads, brochures, catalog distribution, promotional letters, and outdoor advertising.
Direct marketing messages emphasize a focus on the customer, data, and accountability. The characteristics that distinguish direct marketing are:
Marketing messages are directed directly to customers. Direct marketing relies on being able to target members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, web browser cookies, fax numbers, and postal addresses.
Direct marketing seeks to generate a specific “call to action .” For example, an ad may ask the prospect to call a toll-free number or click on a link to a website.
Direct marketing emphasizes measurable and trackable customer responses regardless of the medium.
Direct marketing is practiced by companies of all sizes, from the smallest to Fortune 500 leaders. A well-executed direct mail campaign can demonstrate a positive return on investment by showing how many potential customers responded to a clear call to action. General advertising eschews calls to action in favor of messages that attempt to generate emotional awareness or commitment to a brand in prospects. Even well-designed general advertisements can rarely demonstrate their impact on an organization's bottom line.
Rather than focusing on generating the next transaction, community marketing promotes greater loyalty and higher levels of engagement within an existing brand community. Community marketing can also lead to word-of-mouth marketing.
Social Media Marketing
Social media sites like Facebook and Twitter offer a unique opportunity for smart businesses willing to invest in customer engagement.
Social media marketing is still in its infancy, but it's growing pretty quickly. Companies like Southwest Airlines have departments of over 30 people whose primary responsibility is to actively engage with customers on social media.
52 types of marketing strategies
Cross-media marketing
Provide information to customers through multiple channels list of cayman islands whatsapp phone numbers such as email, physical mail, websites, and print and online ads to cross-promote your products and services.
B2B Marketing
Business-to-business marketing is a marketing practice by individuals or organizations (including commercial enterprises, governments, and other institutions).
It allows companies to sell products or services to other companies or organizations that, in turn, resell the same products or services, use them to augment their own products or services, or use them to support their internal operations.
International Business Machines is a well-known B2B marketer. IBM's business has grown through a very smart approach to marketing its products to other companies and governments around the world.
Promotional marketing
Promotional marketing is a business marketing strategy designed to stimulate the customer to take action towards a purchasing decision. Promotional marketing is a technique that includes various incentives to purchase, such as:
Contests: We all love to win something for free. Contests offer an engaging marketing vehicle for small businesses to acquire new customers and build awareness.
Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2017, a 6% increase over the previous year. More than 76% of the population uses coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and offer an affordable marketing strategy for small businesses.
Sampling: Try before you buy. Giving away a product may seem like a profit limitation, but consider how giving your customers a small sample can lead to a big purchase. The geniuses at Canary Island supermarkets Hiperdino share samples of their private label products not because people question the merits of their products, but so that their customers buy more.
Ambush Marketing
The advertiser uses this marketing strategy to associate with specific events and brands without paying sponsorship fees.
This allows the company to capitalize on these events or leverage the other company's brand value, which has the potential effect of reducing the value of the original event.
B2C Marketing
The ultimate goal of B2C marketing (business-to-consumer marketing) is to convert buyers into purchasers as aggressively and consistently as possible.
B2C marketers employ marketing activities such as coupons, displays, window displays (both physical and online), and special offers to entice the target market to purchase.
B2C marketing campaigns focus on a transaction, are shorter in duration, and need to capture the customer's interest immediately. These campaigns often offer special offers, discounts, or coupons that can be used both online and in-store.
52 types of marketing strategies
Marketing in the cloud
In this new form of marketing, all marketing resources and assets are put online for clients (or affiliates) to develop, modify, use and share.
Consider how Amazon.com gets customers to purchase digital books, movies, and TV shows from a digital library that can be accessed in the customer's online account or on their digital device such as their Kindle Fire.
Mobile marketing
Marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with personalized, time- and location-sensitive information that promotes goods, services, and ideas.
Alliance Marketing
A joint venture is formed between two or more companies to pool resources in an effort to promote and sell products and services.
Reverse marketing
In reverse marketing, the idea is to get the customer to seek out the business instead of the marketers seeking out the customer. This is usually done through traditional advertising mediums such as television commercials, print magazine ads, and online media.
While traditional marketing is primarily concerned with the seller finding the right set of customers and targeting them, reverse marketing focuses on the customer approaching potential sellers who can offer the desired product.
In 2004, Dove launched the Dove Campaign for Real Beauty, focusing on women's natural beauty rather than advertising their product. This campaign caused their sales to skyrocket to over $1 billion and caused Dove to re-create their brand around this strategy. Although successful, this campaign caused a lot of controversy and discussion due to what people saw as an advertisement with a contradictory message.
Telemarketing
I know what you're thinking, you hate telemarketers. You're not alone in your feelings. However, telemarketing can play a significant role in selling your products to consumers and shouldn't be overlooked as many businesses rely on it to connect with customers.
Telemarketing (sometimes known as inside sales or telesales) is a direct marketing method in which a salesperson solicits potential customers to purchase products or services, either by telephone or through a subsequent face-to-face or web conference appointment.
Telemarketing can also include recorded sales pitches scheduled to be played over the phone using automatic dialing. Telemarketing has come under criticism in recent years, with many considering it a nuisance.
52 types of marketing strategies
Free sample marketing
Unlike Free Marketing, this does not depend on complementary marketing, but rather consists of giving away a free sample of the product to influence the consumer to make the purchase.
Direct Mail Marketing
A form of channel-independent advertising that allows businesses and nonprofit organizations to communicate directly with the customer, with advertising techniques that may include text messaging, e-mail, interactive consumer websites, online display ads, brochures, catalog distribution, promotional letters, and outdoor advertising.
Direct marketing messages emphasize a focus on the customer, data, and accountability. The characteristics that distinguish direct marketing are:
Marketing messages are directed directly to customers. Direct marketing relies on being able to target members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, web browser cookies, fax numbers, and postal addresses.
Direct marketing seeks to generate a specific “call to action .” For example, an ad may ask the prospect to call a toll-free number or click on a link to a website.
Direct marketing emphasizes measurable and trackable customer responses regardless of the medium.
Direct marketing is practiced by companies of all sizes, from the smallest to Fortune 500 leaders. A well-executed direct mail campaign can demonstrate a positive return on investment by showing how many potential customers responded to a clear call to action. General advertising eschews calls to action in favor of messages that attempt to generate emotional awareness or commitment to a brand in prospects. Even well-designed general advertisements can rarely demonstrate their impact on an organization's bottom line.