Neuromarketing is based on the application of research techniques from science , more specifically neuroscience, to traditional marketing processes. Using brain activity measurement techniques , the responses to stimuli provoked in people who participate in different tests are used to locate the levels of attention that these people have paid to the advertisements , second by second and in each of the planes, as well as to identify the emotional perceptions provoked by each moment.
The key to neuromarketing is in the generation of emotional list of cameroon whatsapp phone numbers relationships based on the desires, preferences, needs and internal aspirations of users and consumers.
The challenges of neuromarketing
In the immediate future, the exploitation of neuromarketing consultancy is still under debate due to the lack of consensus among researchers, motivated among other things by the lack of standards. The difficulty in communication channels between communicators and scientists is another reason, as are the ethical aspects surrounding neuromarketing, its high cost and the size of the sample. In any case, there are companies that are applying emotional marketing techniques in their digital strategy with blog content or messages on social networks that go beyond the screen and connect fully with their target.
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Ten examples of neuromarketing
The ego
One of the most effective strategies, used by a wide variety of brands, is the one based on satisfying the ego of many people who seek status within their environment and social group. Generally, these are products integrated into the latest trends.
The keys to ego in neuromarketing are in the design . In stores, both physical and online through digital marketing, in exclusive products, elegant, sophisticated advertising, etc.
The passion
Images of women displaying their sensuality are a thing of the past. Nowadays, advertising is not done with sensual images, but rather by playing on the desire for sensuality, to attract people of the opposite sex with the product.
The feeling of belonging
We see these neuromarketing actions especially in toys. The aim is to awaken the desire to belong to a very attractive adult world , always of high social class, as is the case with luxury cars, dolls that simulate having a high professional level, etc.
The feeling of fear
Fear is another sensation used by emotional marketing. We can see it daily in advertisements for insurance, medicines, antibacterial drugstore products , baby products, etc.
These marketing strategies, both traditional and digital , are easy to implement. They involve creating a need in the consumer to avoid one of the situations that are harmful to their health (the fear effect) that are presented in the spot or advertisement.
Nostalgia
The use of nostalgia in emotional marketing is based on getting the consumer to remember very happy past moments. In this way, a kind of emotional connection is established, and the need to acquire the specific product that is associated with those perceptions of past happiness arises.
Humor
Advertising that includes humor and fun always manages to impact consumers. With humor and a good dose of creativity, you can convey an idea of value and higher quality .
Happiness
There are many commercials, images and video marketing strategies that integrate happiness into their attention-grabbing strategy. A well-known cola brand has been reminding us for a long time that drinking its soft drinks not only quenches thirst, but also makes the people who drink them a little happier.
The feeling of tenderness
With a sense of tenderness and a good dose of emotion, you can have a great impact on consumers. A clear example of this is the tenderness that many mothers look for when selling a product for children or babies, etc.
Olfactory marketing
Smells and aromas always manage to seduce us, to attract us. A perfume shop does not smell good by chance, because it is very clean. Perfumes are sealed and packaged, they do not generate an odor in that way. But with the fragrance that has been voluntarily impregnated in the atmosphere of the store, our emotions are stimulated and generate the desire to buy some sample from that store that smells so good.
Auditory marketing
The music in many establishments has a clear influence on our mood. It is about calming us down, making us forget our worries and integrate into the atmosphere. Slow music to make us spend more time in the establishment, festive music (in the case of youth clothing stores) to identify garments with future fun, etc.
