Online chat to improve conversion
Posted: Thu Dec 05, 2024 9:19 am
Online chat or chatbot has revolutionized the way we present ourselves in the online world. Considering that in a digital business user satisfaction comes first , this type of tool allows for better communication with the customer . But not only does it achieve better treatment in relation to the visitor, but thanks to it, it also achieves greater effectiveness when it comes to converting users into customers and selling . In addition, online chat is available to all types of digital businesses, from small to large brands.
How online chat works
Online chats work based on Artificial Intelligence and taking into list of brazil whatsapp phone numbers account natural language . In short and explained in a simple way, through a series of algorithms and a trial and error test, the tool analyzes thousands of variants of possible questions and relates them to future answers that must be given.
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The ultimate goal is to collect a series of user data such as name and surname, email or contact phone number, as well as the product or service they are interested in. All of this is done in an attempt to show fluid communication and responses that are as similar as possible to those of a person, even though it is a robot behind that screen.
Benefits of online chat in customer service
Users like to feel supported throughout their purchasing process and have their queries resolved quickly. For this reason, online chat becomes one of the most effective tools for optimal customer service .
The main advantage of using a chatbot is that it is available 24 hours a day to any user visiting the website. In other words, online chat allows the website to continue operating no matter what time it is and is also capable of serving several users at the same time.
But for an optimal user experience, it is also necessary to work on personalization, both aesthetically and in terms of language. It is important to work on the way in which the chat is displayed; colors, logo, font… But it is also important to work on the quality of the messages it provides. The more variety, the better. And even more so if the tone is close and personal. In addition, the brand identity can always be incorporated into the type of messages , such as specific phrases or greetings that define the company and its communication.
How online chat works
Online chats work based on Artificial Intelligence and taking into list of brazil whatsapp phone numbers account natural language . In short and explained in a simple way, through a series of algorithms and a trial and error test, the tool analyzes thousands of variants of possible questions and relates them to future answers that must be given.
Get better RESULTS with your online strategyCAN WE HELP YOU?
The ultimate goal is to collect a series of user data such as name and surname, email or contact phone number, as well as the product or service they are interested in. All of this is done in an attempt to show fluid communication and responses that are as similar as possible to those of a person, even though it is a robot behind that screen.
Benefits of online chat in customer service
Users like to feel supported throughout their purchasing process and have their queries resolved quickly. For this reason, online chat becomes one of the most effective tools for optimal customer service .
The main advantage of using a chatbot is that it is available 24 hours a day to any user visiting the website. In other words, online chat allows the website to continue operating no matter what time it is and is also capable of serving several users at the same time.
But for an optimal user experience, it is also necessary to work on personalization, both aesthetically and in terms of language. It is important to work on the way in which the chat is displayed; colors, logo, font… But it is also important to work on the quality of the messages it provides. The more variety, the better. And even more so if the tone is close and personal. In addition, the brand identity can always be incorporated into the type of messages , such as specific phrases or greetings that define the company and its communication.