There are examples of onboarding emails that take a different approach, as is often the case for community-driven or enterprise apps.
5. Cross-Sell & Upsell Emails
Most email marketing efforts are geared towards sales. iceland mobile phone numbers database Cross-sell and upsell emails in particular, are email automation examples that online storefronts can’t do without.
Automated emails are a cash cow for retail outlets and online marketplaces that regularly use cross-sell emails. Sellers of branded goods and luxury services are no exception.
Effective cross-selling emails and upsell emails are most successful when you:
Use a customer’s shopping history to recommend similar products
Offer bundled discounts or personalized offers
Skip over billing and shipping details by adding new items to a prior order
Explain the added value when certain products are bought together
Dollar Shave Club for example, is always keen on cross-selling complementary products alongside its grooming kit subscription.
The clever use of “add” buttons as CTAs makes the shopping experience from email to Dollar Shave Club’s website feel seamless.
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Customers are more likely to make an impulse purchase when given the chance to skip the checkout process altogether.
Most ecommerce email examples are conversion-focused and show just how important email automation is for the modern shopping experience.
6. Winback Emails
Customer retention is integral to a high-performing ecommerce email strategy.
When customers try your product out and drop off midway through their experience, a winback email steps in to revive their interest.
Customers will often try competing services and may sign up for so many different free trials or free samples, that they forget to actually complete their experience.
