The main purpose of designing

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Graphic design is used in various fields such as marketing, advertising, interior design, industrial design, and others. Types of motion graphics Educational motion graphics This type of video is designed with the main goal of explaining an idea and simplifying information. A simple example to illustrate: We find many videos that talk about raising awareness among children when crossing the road, and motion graphics videos make it easier for children to understand and memorize traffic light colors and follow the correct instructions. Looking at the previous example, we can conclude that educational motion graphics are very important in explaining complex information and are very successful by dividing the information into short, attractive and non-boring clips.


Marketing motion graphics this type of motion video business owner database provided by Future Vision Company is “marketing” and achieving a sales rate for products or services. Also, one of the most important uses of motion graphics is that it is used as an important marketing tool and aims to increase sales rates and convert visitors to your Facebook or Instagram page into real customers on the ground. This is done by presenting the product in an entertaining and interesting way that includes the following points: Animated graphics and icons in attractive colors that are consistent and harmonious with the product or marketing brand, with the addition of a voiceover explaining the product’s advantages and details in a clear and understandable voice.


The last and most important step is to add a “Call to Action CTA” at the end of the video, i.e. (a specific command that motivates the target customer to get the product and take a positive step), for example: Get it now! or Call now. Emotional motion graphics It is concerned with telling a story or spreading awareness. Emotional motion graphics, sometimes known as storytelling video, are one of the amazing types of motion graphics that aim to share a specific issue and present it for discussion with the audience, or tell a story that carries an important message.