Local SEO: Does my company need it too?
Posted: Thu Dec 05, 2024 8:44 am
It is possible that your business needs local SEO. Let's do a quick reflection:
Does your business's profits come more from the physical store than from online sales?
Is your business model conducive to recurring sales in less than 30 days?
Do you recognize that your main customers come from within a 25-kilometer list of brazil whatsapp phone numbers radius of your street-level store location?
Do your products have a strong connection with the territory? Designation of origin? Protected geographical indications?
If you have answered yes to any of these questions, then your business needs to invest efforts in local SEO to increase sales .
Especially if you want to reap the rewards in the medium and long term, SEO takes time. At least you will see results in 6 months or a year after the intelligent use of certain tools and various changes to your website.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Why is local SEO important?
When you travel to other destinations, you search the Internet using your smartphone for the nearest places. You use Google Maps or another geolocation application.
Just like you, millions of people perform the same operation every day when they are away from home. We need opticians, dentists, dry cleaners, clothing stores, restaurants, etc. Users have learned to search and their queries carry territorial indicators: “SEO agencies in Barcelona”, “ cosmetics store in Barcelona”, “dentists in Valencia”.
Local SEO consists precisely of working on various aspects of your business in the digital sphere to show yourself among the top positions for any user who is searching for what you offer.
How to improve local SEO?
Local SEO is based on generating parameters inside and outside your website that indicate to search engines that your brand is physically close to the user who makes the query .
Some concrete actions to improve in this regard appear below.
#Local SEO: indicates to search engines that the brand is physically close to the user
Click To Tweet
1. Register your business on Google My Business
Google My Business is the perfect channel to gain visibility in local searches. With an updated profile on Google My Business, you will have your data in perfect sync on Google Maps.
When you register on this platform, they verify that you are the owner of the company by calling or sending a PIN to your postal address.
To increase the credibility of your profile, it is important that your company has user reviews . Therefore, through prizes, gifts, and persistence, it is advisable to invite your clients to leave their mark here.
Other directory options include Bing and Yahoo. You can list your business on Yahoo Local and Bing Places for Business.
2. The importance of Google reviews
When a user finds your business, one of the first things they will notice is the reviews from other users . Price, quality, service, products… All of these aspects tend to be especially important to your customers, and encouraging them to share their opinions can be very positive.
As they say, a satisfied customer is one of the best promotional and advertising tools , and in this case it couldn't be more true. If you highlight positive reviews, whoever looks for you and finds you will not hesitate to come to your business.
3. Keep your business data and information up to date
In Google My Business, it is essential to keep all your data up to date , especially those related to contact information or where to find you. Telephone number, website, hours, location... Those users who search for you must know all the details to be able to find you or contact you, as well as more information related to your products and services .
4. Include local value microdata on your page
Tell your developer to place recognizable microdata on your website using HTML code. There are tools that generate the code automatically, and you can use these or create the code yourself.
5. Consistency of contact information on your website and other online sites
On your corporate website, the company name, phone number and full postal address should appear in the footer, header and contact page. Always use the same information in each space and in HTML text.
On external or third-party websites, we must verify that the address is correct. This is a headache for companies that have changed headquarters several times and have been on the Internet for years. If this is your case, dedicate resources to purifying your contact information on all sites.
Does your business's profits come more from the physical store than from online sales?
Is your business model conducive to recurring sales in less than 30 days?
Do you recognize that your main customers come from within a 25-kilometer list of brazil whatsapp phone numbers radius of your street-level store location?
Do your products have a strong connection with the territory? Designation of origin? Protected geographical indications?
If you have answered yes to any of these questions, then your business needs to invest efforts in local SEO to increase sales .
Especially if you want to reap the rewards in the medium and long term, SEO takes time. At least you will see results in 6 months or a year after the intelligent use of certain tools and various changes to your website.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Why is local SEO important?
When you travel to other destinations, you search the Internet using your smartphone for the nearest places. You use Google Maps or another geolocation application.
Just like you, millions of people perform the same operation every day when they are away from home. We need opticians, dentists, dry cleaners, clothing stores, restaurants, etc. Users have learned to search and their queries carry territorial indicators: “SEO agencies in Barcelona”, “ cosmetics store in Barcelona”, “dentists in Valencia”.
Local SEO consists precisely of working on various aspects of your business in the digital sphere to show yourself among the top positions for any user who is searching for what you offer.
How to improve local SEO?
Local SEO is based on generating parameters inside and outside your website that indicate to search engines that your brand is physically close to the user who makes the query .
Some concrete actions to improve in this regard appear below.
#Local SEO: indicates to search engines that the brand is physically close to the user
Click To Tweet
1. Register your business on Google My Business
Google My Business is the perfect channel to gain visibility in local searches. With an updated profile on Google My Business, you will have your data in perfect sync on Google Maps.
When you register on this platform, they verify that you are the owner of the company by calling or sending a PIN to your postal address.
To increase the credibility of your profile, it is important that your company has user reviews . Therefore, through prizes, gifts, and persistence, it is advisable to invite your clients to leave their mark here.
Other directory options include Bing and Yahoo. You can list your business on Yahoo Local and Bing Places for Business.
2. The importance of Google reviews
When a user finds your business, one of the first things they will notice is the reviews from other users . Price, quality, service, products… All of these aspects tend to be especially important to your customers, and encouraging them to share their opinions can be very positive.
As they say, a satisfied customer is one of the best promotional and advertising tools , and in this case it couldn't be more true. If you highlight positive reviews, whoever looks for you and finds you will not hesitate to come to your business.
3. Keep your business data and information up to date
In Google My Business, it is essential to keep all your data up to date , especially those related to contact information or where to find you. Telephone number, website, hours, location... Those users who search for you must know all the details to be able to find you or contact you, as well as more information related to your products and services .
4. Include local value microdata on your page
Tell your developer to place recognizable microdata on your website using HTML code. There are tools that generate the code automatically, and you can use these or create the code yourself.
5. Consistency of contact information on your website and other online sites
On your corporate website, the company name, phone number and full postal address should appear in the footer, header and contact page. Always use the same information in each space and in HTML text.
On external or third-party websites, we must verify that the address is correct. This is a headache for companies that have changed headquarters several times and have been on the Internet for years. If this is your case, dedicate resources to purifying your contact information on all sites.