Today we show you how to attract potential customers to your website by making the most of your digital marketing resources.
The ABC: user, lead, client, recurring client and promoter
User : This is a stranger who searched for a question on Google and your bosnia and herzegovina whatsapp number data 5 million website appeared in the list of results. Your snippet was so attractive that he clicked on the link and entered your domains.
Lead : After two minutes browsing your website, the user decides to leave and suddenly a pop-up appears inviting them to subscribe to the newsletter . The user subscribes and gives you their name and email address. Congratulations! You have just obtained a lead or contact.
Customer : This user buys your products and services because he trusts you. While he was just a lead, you were “fancying” him with emails so that he could get to know your brand and its advantages in relation to other options on the market.
Promoter : This is a satisfied, recurring customer who has a blog and a small community of loyal followers. The customer spontaneously decides to create a post just to talk about their wonderful experience with you. They are a multiplier of the brand's reach, they speak well of you because they are satisfied. In this sense, working with influencers can be a good strategy, always carefully analysing the target audience and the type of posts they make.
This is the path that someone follows on the Internet. From being unknown to becoming a client, and at best, being a repeat client and a promoter.
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Building a buyer persona
Before taking any marketing action, you must be very clear about what type of potential clients you are interested in attracting. It is a task that requires time and dedication to research, but in the end it will give you profiles that are appropriate for your service or product. You will know the demographic, psychological and behavioral data of your potential consumers; age, sex, job, concerns, motivations, problems, etc.
This information, which we call buyer persona profiles , serves as a basis for choosing the content (videos, podcasts, banners, articles, ebooks, etc.) and the media mix (SEO, Display, Affiliation, etc.) that we should use to attract the attention of that buyer persona.
Before taking any marketing action, you must be very clear about what type of potential clients you are interested in attracting.
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Once we know who we want to reach, the next thing is to understand:
What websites does the buyer persona visit ?
Where do you go when you need information related to products like the one you sell ?
What social networks do you participate in ?
What kind of information could be useful to you?
Your website is your digital showcase
Your network is your corporate website. This micro-universe of code must be eye-catching and easy to use for your potential clients. The harsh reality is that less than 5% of your visitors convert. But there is no room for discouragement when we have a clear goal.
On your website you will display content that delights your user. And most importantly, your content must be optimized for search engines, so you will have a privileged position in the SERP results .
Landing pages are ideal spaces to capture potential clients : pages with specific content where a pleasant transaction is established. You receive something as valuable as contact information and the user takes away something that only you offer and that can make their life easier: an ebook with advice, an interview with the guru of the moment, access to a free course, perhaps participating in a 21-day challenge to develop a skill, anything that can provide them with interesting information while getting to know your brand . Therefore, it is essential that the landing page meets certain requirements that guarantee its success.
It's not just about landing pages. You can also write informative, high-quality articles. They will help you stand out as an expert in your sector. And if you distribute your articles intelligently (third-party blogs, online magazines, press outlets, content platforms) they will increase your potential for getting contacts.
How do you take advantage of trade associations? Depending on their size, trade associations influence hundreds or thousands of members. Getting your articles or advertising banners to appear in their newsletters is one way to attract qualified traffic to your website.
Another option is paid campaigns on Google Ads, which will also bring immediate traffic to your website. Our advice is to put your campaigns in the hands of an agency that is an expert in digital advertising, because ads on Google and online advertising media in general are full of small details to take into account. In addition, daily monitoring is required, which takes up quite a bit of time.
If you distribute your articles intelligently, they will increase your potential for getting contacts.
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Try setting a small budget at the beginning, especially to ensure that all processes on your website are working. We don't want users to leave your website frustrated, given how expensive each click can be, do we?
And finally, strategic alliances between complementary businesses. So that cross-references are made, or they are combined to make online and offline events. We are talking about if you have an online herbalist, joining forces with experts in dietetics, natural medicine or acupuncturists, for example.
