Impulse marketing: understand what it is and how to use it to your company's advantage
Posted: Thu Dec 05, 2024 8:43 am
Being present on the internet is no longer enough for a brand. Companies that invest in digital marketing need to do much more than just create a Facebook page or an Instagram account, for example. They need to offer quality content to their audience.
So: if you already know the importance of being on social networks or distribution channels, where most of your customers are, congratulations! This is the initial boost; and, speaking of boost, this is where the concept of Flywheel Marketing, or Impulse Marketing, comes in.
Flywheel
The free translation means steering wheel. In practice, the word of English origin does not stray too far from the initial concept. Imagine the steering wheel of a car (without power steering). Now imagine yourself using it for the first time (without any knowledge of driving).
With a lot of energy and effort dedicated, the first maneuvers gambling data mexico were performed, building the initial momentum needed for the car to move. The dynamics become more intense and then it becomes an automatic impulse.
Marketing Flywheel
This concept applies very well to digital marketing . Getting the first likes on a page, the first shares, receiving the first interactions, the first visits to a website, is not an easy task.
But, with initial effort, clear and quality digital communication, the necessary momentum will be built and then you will receive the return on your investment (ROI).
Your company will start to gain more popularity, people will find your page more easily and you will become a reference. To do this, you need to create quality content , engage your audience through different communication channels, evaluate the feedback you get and use this for your next boost.
Investment is necessary
Many companies start a digital marketing plan and then give up on the idea shortly after because they realize they haven't achieved any results. However, to be successful with the Marketing Flywheel, you need to keep investing for a long time.
The more people are exposed to your content, the more likely it is to be shared. Invest in paid searches, they will certainly bring the desired results, but don't neglect organic searches. Keywords and good titles should be a priority to attract the public, without necessarily paying for them.
Find the steering wheel and invest in the relationship
You shouldn't just find momentum in digital marketing campaigns, find the flywheel and master all of your company's channels. Also, invest in customer relationships, after all, for the public to continue accessing your content you need to win them over.
Your success also depends on your customers, so this relationship needs to be one of exchange. You don't share content just because you want to gain views, and your audience doesn't access content just for the sake of it. It's much more than that; it's reciprocity that gives momentum and directs the wheel.
So: if you already know the importance of being on social networks or distribution channels, where most of your customers are, congratulations! This is the initial boost; and, speaking of boost, this is where the concept of Flywheel Marketing, or Impulse Marketing, comes in.
Flywheel
The free translation means steering wheel. In practice, the word of English origin does not stray too far from the initial concept. Imagine the steering wheel of a car (without power steering). Now imagine yourself using it for the first time (without any knowledge of driving).
With a lot of energy and effort dedicated, the first maneuvers gambling data mexico were performed, building the initial momentum needed for the car to move. The dynamics become more intense and then it becomes an automatic impulse.
Marketing Flywheel
This concept applies very well to digital marketing . Getting the first likes on a page, the first shares, receiving the first interactions, the first visits to a website, is not an easy task.
But, with initial effort, clear and quality digital communication, the necessary momentum will be built and then you will receive the return on your investment (ROI).
Your company will start to gain more popularity, people will find your page more easily and you will become a reference. To do this, you need to create quality content , engage your audience through different communication channels, evaluate the feedback you get and use this for your next boost.
Investment is necessary
Many companies start a digital marketing plan and then give up on the idea shortly after because they realize they haven't achieved any results. However, to be successful with the Marketing Flywheel, you need to keep investing for a long time.
The more people are exposed to your content, the more likely it is to be shared. Invest in paid searches, they will certainly bring the desired results, but don't neglect organic searches. Keywords and good titles should be a priority to attract the public, without necessarily paying for them.
Find the steering wheel and invest in the relationship
You shouldn't just find momentum in digital marketing campaigns, find the flywheel and master all of your company's channels. Also, invest in customer relationships, after all, for the public to continue accessing your content you need to win them over.
Your success also depends on your customers, so this relationship needs to be one of exchange. You don't share content just because you want to gain views, and your audience doesn't access content just for the sake of it. It's much more than that; it's reciprocity that gives momentum and directs the wheel.