In this post we tell you which Digital Marketing trends are going to triumph this year. As we discussed in another post, each country has a different type of public and trends that must be understood in order to reach them in the most optimal way possible. Being up to date is important, as it can help you apply specific actions or strategies to your business. From our online marketing agency in Madrid , you will be able to gain greater notoriety on the Internet, capture more leads and convert web visitors into customers.
We are leaving you with 3 trends, the first 2 of which are very basic list of belarus whatsapp phone numbers and which you should implement in your business as soon as possible if you haven't already. And the third, a key competitive advantage for the future, which if you start applying as soon as possible, will give you an advantageous distance over your competition.
Greater relevance of mobile
Mobile- optimized sites are another clear trend, and although it is already widely seen, it is still on the rise this year. The proof is that traffic through mobile phones is for the first time greater than that of desktop computers, which says a lot about the behavior of users in the way they share and consume content in their environment.
In this regard, Google is already working on an index that will take into account the mobile optimization of pages in its results. This change shows that more than ever, it is important that the experience of users who use these devices is the best possible. Always keeping in mind that video is king.
The “Real Time”
Sharing content in real time is another trend par excellence this year due to the impact it causes.
This type of content is engaging and forces the user to pay more attention so as not to miss a detail , which, in the business sector, generates a social commitment between the client and the brand that did not exist until now.
Video content has been on the rise for some time now, but now spontaneity is gaining ground. This new trend can be found in live coverage of events and news or recordings of specific moments in everyday life, whether in the case of companies or individuals.
We can therefore say that 2017 is a year of consolidation for many of the technological trends that are here to stay. Analysing each of them and determining how they can affect the business or user level is the next step. We must not lose sight of all these lines, as they will change the way we work with brands and how we reach consumers.
Boosting Marketing Campaign Performance with Artificial Intelligence
Since 2016, artificial intelligence has had a greater role in different business activities, such as assistance in solving problems and increasingly precise automated systems . However, the humanization of this technology remains a pending issue.
There is still a lot to be seen, we are only at the very beginning of what it will be able to solve in the future. For companies, this has become an advantage because they handle a large amount of data, it will save enormous personnel costs and because they are able to solve potential problems more quickly and accurately than humans.
“Many companies already use Artificial Intelligence to offer more efficient customer service. The development of this area seems to be one of the priorities to increase the speed when offering services ,” says Beneitez.
Artificial intelligence can analyze all business data, continuously and constantly, predicting the type of service you should offer or how to improve what you are offering, finding business opportunities before you do by constantly measuring Big Data.
We believe these are the 3 main ones, and there are many more of course, but in your opinion, which do you think are the 3 main ones?
What are the 3 main trends in Digital Marketing for 2017?
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