WHY IMPROVE YOUR SMALL BUSINESS ONLINE MARKETING
Posted: Thu Dec 05, 2024 8:31 am
Today, on our online marketing blog for small businesses, we bring you a post with the keys to digital marketing for SMEs and entrepreneurs, which you should keep in mind if you have an SME and what you want is to get more clients; or, if you are thinking of starting a business soon.
Nowadays, considering that we are experiencing the dawn of the digital age, it is hard to believe that a common problem faced by most SMEs and micro-enterprises is a very limited or even non-existent culture of professional marketing.
GOOD DIGITAL MARKETING FOR SMEs
No one would question a large company like Starbucks or Apple for ghana whatsapp number data 5 million having to establish certain marketing strategies in their business plan… Why would we doubt it when it comes to an SME or micro-enterprise?
On the one hand, as we have seen, there are SMEs and Microenterprises that do not give importance to marketing as a main sales strategy . And, on the other hand, there are those SMEs and Microenterprises that have already begun to be aware of the importance of establishing marketing functions, but due to lack of knowledge, they are doing it incorrectly. Let's see how to avoid the main mistakes in digital marketing for SMEs:
MAIN ONLINE MARKETING MISTAKES IN SMEs
As an online marketing agency, we have noticed that the most common mistakes made by SMEs related to marketing are those that focus too much on the operational part of marketing, such as advertising or design, but that, on the other hand, neglect customer orientation and creating value around your brand . Another common mistake is limiting the design process to formal elements of the brand. It is very difficult to stand out from all the competition and make a place for yourself in the market. Therefore, it is crucial that you correctly define your brand identity, your objectives, your value proposition, mission, vision and values.
IMPORTANCE OF MARKETING IN SMALL BUSINESSES
Nowadays, the size of a company loses importance. Thanks to the Internet, a wide world of possibilities opens up for an SME, such as reaching an audience of millions of users to whom they can offer their product or service. Small companies even have advantages over large multinationals due to their agility and ability to react at all times. Therefore, making the most of online marketing tools will help you to make yourself visible, increase user confidence in your brand, generate more traffic to your website, which will help you sell more and make yourself known.
It is essential to take advantage of this opportunity, and combine it with good management organization and encourage innovation in the company, no matter how small it is.
Another advantage that the Internet offers, which is very beneficial for SMEs, is that it really allows them to collect and analyse results.
With the Internet, everything can be measured and quantified, which allows you to continually adapt to new market flows. Given the scarcity of resources for an SME, this factor is extremely important in order to invest resources in the right direction.
WHAT ARE THE MAIN PILLARS OF ONLINE MARKETING?
Website: If you had a physical store, would it be dirty, messy, with old furniture and decoration and obstacles that make it difficult for a customer to buy? The same goes for your website. The website is like the window of your store and it has to be spotless at all times. Focus on having one of the best websites on the market in your sector and it will help you gain many points.
Web Positioning: Appears just when they are looking for you . Carry out an initial diagnosis. Then plan and define what strategy you are going to implement to know from the beginning which path you should follow.
Social networks: Open a company profile on social networks where your target audience can be found. There must be an interconnection between all the social networks you use, plan ahead and interact with users who are interested in your brand. At PWM we are experts in turning your company into a friend that your clients can trust. To help with your publications you have tools like Visme to create infographics, presentations, animations, videos, ebooks and more.
Blog : Generate content to connect with your audience.
Online advertising: be clear that you are not going to sell more from day one by advertising online. Invest little in each advertising strategy and try to see what works best for your target audience. And adapt if necessary.
Email marketing: aims to generate a large database of users who are willing to receive information of interest about your products or services.
Nowadays, considering that we are experiencing the dawn of the digital age, it is hard to believe that a common problem faced by most SMEs and micro-enterprises is a very limited or even non-existent culture of professional marketing.
GOOD DIGITAL MARKETING FOR SMEs
No one would question a large company like Starbucks or Apple for ghana whatsapp number data 5 million having to establish certain marketing strategies in their business plan… Why would we doubt it when it comes to an SME or micro-enterprise?
On the one hand, as we have seen, there are SMEs and Microenterprises that do not give importance to marketing as a main sales strategy . And, on the other hand, there are those SMEs and Microenterprises that have already begun to be aware of the importance of establishing marketing functions, but due to lack of knowledge, they are doing it incorrectly. Let's see how to avoid the main mistakes in digital marketing for SMEs:
MAIN ONLINE MARKETING MISTAKES IN SMEs
As an online marketing agency, we have noticed that the most common mistakes made by SMEs related to marketing are those that focus too much on the operational part of marketing, such as advertising or design, but that, on the other hand, neglect customer orientation and creating value around your brand . Another common mistake is limiting the design process to formal elements of the brand. It is very difficult to stand out from all the competition and make a place for yourself in the market. Therefore, it is crucial that you correctly define your brand identity, your objectives, your value proposition, mission, vision and values.
IMPORTANCE OF MARKETING IN SMALL BUSINESSES
Nowadays, the size of a company loses importance. Thanks to the Internet, a wide world of possibilities opens up for an SME, such as reaching an audience of millions of users to whom they can offer their product or service. Small companies even have advantages over large multinationals due to their agility and ability to react at all times. Therefore, making the most of online marketing tools will help you to make yourself visible, increase user confidence in your brand, generate more traffic to your website, which will help you sell more and make yourself known.
It is essential to take advantage of this opportunity, and combine it with good management organization and encourage innovation in the company, no matter how small it is.
Another advantage that the Internet offers, which is very beneficial for SMEs, is that it really allows them to collect and analyse results.
With the Internet, everything can be measured and quantified, which allows you to continually adapt to new market flows. Given the scarcity of resources for an SME, this factor is extremely important in order to invest resources in the right direction.
WHAT ARE THE MAIN PILLARS OF ONLINE MARKETING?
Website: If you had a physical store, would it be dirty, messy, with old furniture and decoration and obstacles that make it difficult for a customer to buy? The same goes for your website. The website is like the window of your store and it has to be spotless at all times. Focus on having one of the best websites on the market in your sector and it will help you gain many points.
Web Positioning: Appears just when they are looking for you . Carry out an initial diagnosis. Then plan and define what strategy you are going to implement to know from the beginning which path you should follow.
Social networks: Open a company profile on social networks where your target audience can be found. There must be an interconnection between all the social networks you use, plan ahead and interact with users who are interested in your brand. At PWM we are experts in turning your company into a friend that your clients can trust. To help with your publications you have tools like Visme to create infographics, presentations, animations, videos, ebooks and more.
Blog : Generate content to connect with your audience.
Online advertising: be clear that you are not going to sell more from day one by advertising online. Invest little in each advertising strategy and try to see what works best for your target audience. And adapt if necessary.
Email marketing: aims to generate a large database of users who are willing to receive information of interest about your products or services.