How do I manage my subscribers' rights?
Posted: Thu Dec 05, 2024 8:18 am
Beyond the possibility given to your subscribers to unsubscribe from your newsletter, compliance with the GDPR requires you to facilitate the exercise of certain rights of individuals.
Concretely, a dedicated web page or email address must allow the user to exercise these rights.
But what is it? The GDPR enshrines the rights of the persons concerned:
Right of access: the person must be able to consult the data concerning them;
Right of rectification: she must be able to request the modification of information, in particular to update it;
Right to erasure: you must delete data concerning a subscriber if they request it;
Right to portability: this is the possibility of receiving data in a clear and interoperable format for transmission to another service provider;
Right to object: this is the ability to object to the use of data for a specific purpose (objective);
Right to limitation: this is the suspension of the use of the data for a limited time, for example the time to process another request cited above.
Requests must be easily accessible (via a web page or an email address, as we have said) and processed quickly (one month).
What other mandatory information should I include in my newsletter?
At all times, certain mandatory information must be easily accessible to buy bahrain telemarketing data the subscriber. This includes the identity of your company and the data controller, but also information on data processing.
This information is usually grouped together in a specific document, the privacy policy, accessible on a dedicated web page. In this case, a link to this page must appear in each of your newsletters.
In addition to these elements, there are those already mentioned: a link or address to exercise your rights, an unsubscribe button or link, etc.
Finally, let's clarify that all these rules are not a hindrance to your performance. Of course, they do constitute constraints... but also commercial arguments. Think about it: the newsletter is a regular meeting with your target. By displaying your respect for their privacy, you show that you are trustworthy. This attention to compliance, increasingly known and demanded by consumers, is a generator of trust. Enough to make the GDPR a strength in your marketing strategy!
Concretely, a dedicated web page or email address must allow the user to exercise these rights.
But what is it? The GDPR enshrines the rights of the persons concerned:
Right of access: the person must be able to consult the data concerning them;
Right of rectification: she must be able to request the modification of information, in particular to update it;
Right to erasure: you must delete data concerning a subscriber if they request it;
Right to portability: this is the possibility of receiving data in a clear and interoperable format for transmission to another service provider;
Right to object: this is the ability to object to the use of data for a specific purpose (objective);
Right to limitation: this is the suspension of the use of the data for a limited time, for example the time to process another request cited above.
Requests must be easily accessible (via a web page or an email address, as we have said) and processed quickly (one month).
What other mandatory information should I include in my newsletter?
At all times, certain mandatory information must be easily accessible to buy bahrain telemarketing data the subscriber. This includes the identity of your company and the data controller, but also information on data processing.
This information is usually grouped together in a specific document, the privacy policy, accessible on a dedicated web page. In this case, a link to this page must appear in each of your newsletters.
In addition to these elements, there are those already mentioned: a link or address to exercise your rights, an unsubscribe button or link, etc.
Finally, let's clarify that all these rules are not a hindrance to your performance. Of course, they do constitute constraints... but also commercial arguments. Think about it: the newsletter is a regular meeting with your target. By displaying your respect for their privacy, you show that you are trustworthy. This attention to compliance, increasingly known and demanded by consumers, is a generator of trust. Enough to make the GDPR a strength in your marketing strategy!