5 good reasons to add the wallet to your marketing mix
Posted: Thu Dec 05, 2024 7:05 am
With the wallet, no need to download yet another application! Directly pre-embedded in smartphones , it allows your customers to have all their cards and offers in the same place.
No more wallets overflowing with plastic cards. With the wallet, your customers always have their benefits with them. They can also easily access additional information such as tracking their order, loyalty points, boarding pass, etc.
For marketers, this is a great opportunity to be present in list of bahamas whatsapp phone numbers their targets' pockets every day. And this, effortlessly! To install a card in a wallet, the user simply has to click on a link (received by email, SMS, on a web page, social networks, etc.) or scan a QR code (displayed in store, on a flyer, etc.). In a few seconds, it's done!
The cherry on the cake: by adding your card, the user consents to receive your push notifications . So don't panic about GDPR! You can thus keep in touch with your customers at each key stage of their journey: new subscription, abandoned cart, reservation, brochure download... There are plenty of opportunities!
Another advantage: push notifications that appear on the lock screen. A good way to boost the visibility of your campaigns and bring users back to your wallet. Practical, right?
#2 Because it’s 100% customizable
Geolocated notifications, content adapted to profiles and life moments... With the wallet, you can infinitely personalize your customer relationship .
Want to inform your customers about a current promotion when they pass by one of your stores? Offer them a special deal for their birthday? Or reactivate those who haven't bought for 3 months? No problem, the wallet takes care of everything!
You can also combine several use cases depending on your objectives: build customer loyalty , distribute coupons, dematerialize your tickets or badges, etc. There are multiple possibilities for generating engagement and developing your business.
Finally, the wallet allows you to create cards in your image, by personalizing the design and content according to your brand identity. Enough to strengthen engagement and proximity with your customers!
#3 Because it is useful for all sectors
Retail, banking, insurance, transport… Many sectors have already taken hold of the wallet. Whatever your objective, there is bound to be a use case that matches! For example, you can use it to:
Generate repeat visits to the point of sale by sending targeted offers and good deals to your customers via notifications. A discount voucher for their next purchase, an invitation to an in-store event, an alert on new products or promotions... Enough to encourage them to come back!
Convert your social community into a qualified database. By offering your fans the chance to download a wallet-based benefits card, you can collect their contact information and enrich your customer knowledge. Without having to go through media buying!
Maintain customer relationships over time by creating a strong emotional bond. Your customers always have your card in their pocket: take advantage of it to send them personalized messages, exclusive content, have them participate in competitions... In short, pamper them so that they become ambassadors.
Animate your loyalty program by dematerializing the card and sending advantage offers to members (birthday discounts, kitty, early access to sales, etc.). The wallet becomes the preferred companion of your most loyal customers.
Re-engage your inactive customers by sending them a special offer to make them want to come back. For example, a voucher valid only if they place an order within 7 days. The ephemeral and personalized side of wallet notifications works wonders!
Give VIP access to your events by dematerializing invitations, badges and tickets. Your guests and customers have all the practical information on their mobile. And you can send them last-minute alerts in case of changes.
Collect data and feedback to better understand your customers. By asking for some information at the time of card installation, then sending mini-surveys or requests for opinions via the wallet, you capture valuable insights!
With a smartphone equipment rate of 97% among 18-24 year olds and 95% among 25-39 year olds , the wallet allows you to reach all generations. It's up to you to find the right levers according to your targets!
#4 Because it brings in business!
On average, "walletized" customers have a 20% higher purchase recurrence and a 15% higher average basket compared to others. Enough to boost your turnover!
How? Simply by communicating at the right time and in a personalized way. Wallet notifications trigger more frequent store visits and purchases. And dematerialization facilitates checkout and improves the customer experience.
Better still, the wallet generates an audience 3 times larger than an application in the first year. Its cost is also 40% lower than SMS and its efficiency 10 times higher than email . Not bad for a channel that complements your existing devices!
#5 Because it’s the future!
Mobile has become the screen most consulted by the French . In 2023, digital advertising spending reached 9.3 billion euros in France, surpassing that of traditional media . And mobile is capturing a growing share of these investments, particularly via social networks and video.
In this context, betting on the wallet is a wise choice. Especially since it offers adoption rates (70%) and retention rates (90%) much higher than those of a classic application .
Why? Because the wallet does not require any download and adapts perfectly to new mobile uses. Where an app requires efforts from users (storage space, regular updates, etc.), the wallet integrates naturally and sustainably into their daily lives.
So, ready to pull out your wallet?
As we have seen, the wallet has many good points: practicality, customization, performance, complementarity with other channels ... So many advantages that make it an essential tool to boost your mobile marketing and your business.
And this is just the beginning! With the rise of mobile payment and the arrival of new features, the wallet still has a bright future ahead of it. Enough to calmly see the next developments in mobile marketing.
But there’s no need to wait to get started! Our Actito experts are available to help you set up your wallet strategy.
No more wallets overflowing with plastic cards. With the wallet, your customers always have their benefits with them. They can also easily access additional information such as tracking their order, loyalty points, boarding pass, etc.
For marketers, this is a great opportunity to be present in list of bahamas whatsapp phone numbers their targets' pockets every day. And this, effortlessly! To install a card in a wallet, the user simply has to click on a link (received by email, SMS, on a web page, social networks, etc.) or scan a QR code (displayed in store, on a flyer, etc.). In a few seconds, it's done!
The cherry on the cake: by adding your card, the user consents to receive your push notifications . So don't panic about GDPR! You can thus keep in touch with your customers at each key stage of their journey: new subscription, abandoned cart, reservation, brochure download... There are plenty of opportunities!
Another advantage: push notifications that appear on the lock screen. A good way to boost the visibility of your campaigns and bring users back to your wallet. Practical, right?
#2 Because it’s 100% customizable
Geolocated notifications, content adapted to profiles and life moments... With the wallet, you can infinitely personalize your customer relationship .
Want to inform your customers about a current promotion when they pass by one of your stores? Offer them a special deal for their birthday? Or reactivate those who haven't bought for 3 months? No problem, the wallet takes care of everything!
You can also combine several use cases depending on your objectives: build customer loyalty , distribute coupons, dematerialize your tickets or badges, etc. There are multiple possibilities for generating engagement and developing your business.
Finally, the wallet allows you to create cards in your image, by personalizing the design and content according to your brand identity. Enough to strengthen engagement and proximity with your customers!
#3 Because it is useful for all sectors
Retail, banking, insurance, transport… Many sectors have already taken hold of the wallet. Whatever your objective, there is bound to be a use case that matches! For example, you can use it to:
Generate repeat visits to the point of sale by sending targeted offers and good deals to your customers via notifications. A discount voucher for their next purchase, an invitation to an in-store event, an alert on new products or promotions... Enough to encourage them to come back!
Convert your social community into a qualified database. By offering your fans the chance to download a wallet-based benefits card, you can collect their contact information and enrich your customer knowledge. Without having to go through media buying!
Maintain customer relationships over time by creating a strong emotional bond. Your customers always have your card in their pocket: take advantage of it to send them personalized messages, exclusive content, have them participate in competitions... In short, pamper them so that they become ambassadors.
Animate your loyalty program by dematerializing the card and sending advantage offers to members (birthday discounts, kitty, early access to sales, etc.). The wallet becomes the preferred companion of your most loyal customers.
Re-engage your inactive customers by sending them a special offer to make them want to come back. For example, a voucher valid only if they place an order within 7 days. The ephemeral and personalized side of wallet notifications works wonders!
Give VIP access to your events by dematerializing invitations, badges and tickets. Your guests and customers have all the practical information on their mobile. And you can send them last-minute alerts in case of changes.
Collect data and feedback to better understand your customers. By asking for some information at the time of card installation, then sending mini-surveys or requests for opinions via the wallet, you capture valuable insights!
With a smartphone equipment rate of 97% among 18-24 year olds and 95% among 25-39 year olds , the wallet allows you to reach all generations. It's up to you to find the right levers according to your targets!
#4 Because it brings in business!
On average, "walletized" customers have a 20% higher purchase recurrence and a 15% higher average basket compared to others. Enough to boost your turnover!
How? Simply by communicating at the right time and in a personalized way. Wallet notifications trigger more frequent store visits and purchases. And dematerialization facilitates checkout and improves the customer experience.
Better still, the wallet generates an audience 3 times larger than an application in the first year. Its cost is also 40% lower than SMS and its efficiency 10 times higher than email . Not bad for a channel that complements your existing devices!
#5 Because it’s the future!
Mobile has become the screen most consulted by the French . In 2023, digital advertising spending reached 9.3 billion euros in France, surpassing that of traditional media . And mobile is capturing a growing share of these investments, particularly via social networks and video.
In this context, betting on the wallet is a wise choice. Especially since it offers adoption rates (70%) and retention rates (90%) much higher than those of a classic application .
Why? Because the wallet does not require any download and adapts perfectly to new mobile uses. Where an app requires efforts from users (storage space, regular updates, etc.), the wallet integrates naturally and sustainably into their daily lives.
So, ready to pull out your wallet?
As we have seen, the wallet has many good points: practicality, customization, performance, complementarity with other channels ... So many advantages that make it an essential tool to boost your mobile marketing and your business.
And this is just the beginning! With the rise of mobile payment and the arrival of new features, the wallet still has a bright future ahead of it. Enough to calmly see the next developments in mobile marketing.
But there’s no need to wait to get started! Our Actito experts are available to help you set up your wallet strategy.