4 Facebook Advertising Strategies That Produce Real Results
Posted: Sun Jan 26, 2025 5:28 am
Content Expansion Ideas
If you've boosted posts in the past and received a lot of likes, comments, or shares on a specific piece of content, you can repurpose that content topic and create more content, such as graphics or videos, or use it to develop a larger resource.
For example, consider a site that sells barbecue grills. You could post several recipes on their social media pages, encouraging them to learn more about the content and see which posts gain the most engagement. Posts that perform better are also more likely to do better as blog posts.
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2. Leverage paid ads to boost organic search queries
Social media ads are extremely useful in the digital environment, but you have to create ads that are engaging enough to interest customers in clicking through to the site, as well as learning more about your client's brand.
Many consumers see an ad, click through to the website, enter, and then leave without high school coaches email list purchasing anything. Conventional wisdom says the conversion rate is between two and five percent, with a number of reasons contributing to a customer seeing your ad, clicking through, and bouncing.
However, was your ad compelling enough for consumers to remember it that same day and search for your client’s business on Google? Everyone talks about terms like “brand awareness,” but how can you measure the true impact and ROI of brand awareness with your social ads? Before you invest money into promoted social media, you need to measure the impact you have on your brand’s organic visibility.
To do this, you need to use tools like SEMRush , Sistrix , or Google Keyword Planner to gauge the keyword landscape for your client’s brand before you start pouring thousands of dollars into social media. One way to do this is to plug your site into a tool like SEMRush to see what kind of terms they already have.
For example, imagine the following situation. A company had three keywords in positions one through three of Google search results, compared to 53 keywords in positions 11-21 (page two of Google search results) earlier this year.
If you've boosted posts in the past and received a lot of likes, comments, or shares on a specific piece of content, you can repurpose that content topic and create more content, such as graphics or videos, or use it to develop a larger resource.
For example, consider a site that sells barbecue grills. You could post several recipes on their social media pages, encouraging them to learn more about the content and see which posts gain the most engagement. Posts that perform better are also more likely to do better as blog posts.
Related:
2. Leverage paid ads to boost organic search queries
Social media ads are extremely useful in the digital environment, but you have to create ads that are engaging enough to interest customers in clicking through to the site, as well as learning more about your client's brand.
Many consumers see an ad, click through to the website, enter, and then leave without high school coaches email list purchasing anything. Conventional wisdom says the conversion rate is between two and five percent, with a number of reasons contributing to a customer seeing your ad, clicking through, and bouncing.
However, was your ad compelling enough for consumers to remember it that same day and search for your client’s business on Google? Everyone talks about terms like “brand awareness,” but how can you measure the true impact and ROI of brand awareness with your social ads? Before you invest money into promoted social media, you need to measure the impact you have on your brand’s organic visibility.
To do this, you need to use tools like SEMRush , Sistrix , or Google Keyword Planner to gauge the keyword landscape for your client’s brand before you start pouring thousands of dollars into social media. One way to do this is to plug your site into a tool like SEMRush to see what kind of terms they already have.
For example, imagine the following situation. A company had three keywords in positions one through three of Google search results, compared to 53 keywords in positions 11-21 (page two of Google search results) earlier this year.