Why and how to establish a 360° marketing strategy?
Posted: Thu Dec 05, 2024 6:48 am
Is 360° marketing something new?
No. 360° Marketing is a term that appeared a few years ago but is making a lot of noise today. There are several definitions of 360° marketing but they all mean the same thing.
In this article we will explain what 360° marketing is and how to implement your own 360° marketing strategy.
marketing-360
What is 360° marketing?
360° Marketing is a holistic communication approach that list of azerbaijan whatsapp phone numbers combines a wide range of media (on and offline) to meet all the expectations and needs of your prospects or customers.
By adopting a 360° marketing strategy, you use all available communication channels; mobile, web page, television, advertising spots, newsletters, etc.
360° marketing will allow the dissemination of a single and unified message on all the points of contact of your target and on the channels that are their preference. Very often, a good 360° marketing strategy is a strategy that you are not aware of.
Who hasn't seen a billboard for the latest smartphone, then an ad for that same smartphone; then an ad for it in your Facebook news feed, and finally a letter with a coupon for that phone in your mailbox.
The question then is: what is the difference between 360° marketing and traditional marketing?
This is what we will try to answer in the next part.
What is the difference between 360° marketing and traditional marketing?
It’s all about the data! 360° marketing uses data from all available sources to better personalize customer relationships and standardize brand messages across all channels and touchpoints.
In contrast, traditional marketing focuses on a single source to try to create a targeted message on that same source.
For example, in a traditional marketing approach, the social media manager will focus on data coming from social networks while ignoring any other source.
Therefore, one of the most important differences between 360° marketing and traditional marketing is the centralization of data collected from these different sources.
This is called the 360 customer view . The 360 customer view or 360° customer view is having all customer information unified in a single tool. Nowadays, it is very easy to collect data on your customers. The most complicated thing is ultimately their management, their quality and the processing of this data.
But how does the information collection process work?
First of all, data collection is done by linking multiple communication channels to a single software. This is done for example using a marketing activation tool such as Actito .
Centralizing data gives you the assurance that it is authentic and secure.
Once your data is centralized, you can implement a 360° marketing strategy and start targeting your consumers and optimizing your messages.
9 Key Elements of a 360° Marketing Campaign
If you're still here, it's because you want to understand how to develop a 360° marketing strategy.
Don't worry, we'll guide you through the basics of a successful, comprehensive marketing strategy.
1. An effective website
Your website is your shop window. Today, 88% of French Internet users buy online. Your site must therefore be easy to use, well designed and convey an image of authority and trust.
An effective website means that the site must comply with Google's rules, called "Core Web Vitals". This means that you must ensure that your website is responsive (it adapts to mobile devices) and that it meets Google's standards for loading times.
No. 360° Marketing is a term that appeared a few years ago but is making a lot of noise today. There are several definitions of 360° marketing but they all mean the same thing.
In this article we will explain what 360° marketing is and how to implement your own 360° marketing strategy.
marketing-360
What is 360° marketing?
360° Marketing is a holistic communication approach that list of azerbaijan whatsapp phone numbers combines a wide range of media (on and offline) to meet all the expectations and needs of your prospects or customers.
By adopting a 360° marketing strategy, you use all available communication channels; mobile, web page, television, advertising spots, newsletters, etc.
360° marketing will allow the dissemination of a single and unified message on all the points of contact of your target and on the channels that are their preference. Very often, a good 360° marketing strategy is a strategy that you are not aware of.
Who hasn't seen a billboard for the latest smartphone, then an ad for that same smartphone; then an ad for it in your Facebook news feed, and finally a letter with a coupon for that phone in your mailbox.
The question then is: what is the difference between 360° marketing and traditional marketing?
This is what we will try to answer in the next part.
What is the difference between 360° marketing and traditional marketing?
It’s all about the data! 360° marketing uses data from all available sources to better personalize customer relationships and standardize brand messages across all channels and touchpoints.
In contrast, traditional marketing focuses on a single source to try to create a targeted message on that same source.
For example, in a traditional marketing approach, the social media manager will focus on data coming from social networks while ignoring any other source.
Therefore, one of the most important differences between 360° marketing and traditional marketing is the centralization of data collected from these different sources.
This is called the 360 customer view . The 360 customer view or 360° customer view is having all customer information unified in a single tool. Nowadays, it is very easy to collect data on your customers. The most complicated thing is ultimately their management, their quality and the processing of this data.
But how does the information collection process work?
First of all, data collection is done by linking multiple communication channels to a single software. This is done for example using a marketing activation tool such as Actito .
Centralizing data gives you the assurance that it is authentic and secure.
Once your data is centralized, you can implement a 360° marketing strategy and start targeting your consumers and optimizing your messages.
9 Key Elements of a 360° Marketing Campaign
If you're still here, it's because you want to understand how to develop a 360° marketing strategy.
Don't worry, we'll guide you through the basics of a successful, comprehensive marketing strategy.
1. An effective website
Your website is your shop window. Today, 88% of French Internet users buy online. Your site must therefore be easy to use, well designed and convey an image of authority and trust.
An effective website means that the site must comply with Google's rules, called "Core Web Vitals". This means that you must ensure that your website is responsive (it adapts to mobile devices) and that it meets Google's standards for loading times.