What does this mean for SEO?
Posted: Sun Jan 26, 2025 4:08 am
Google Collections
Along with search trips and activity cards, Google has also developed what they call Collections.
Collections allow users to save information and content to a collection for later reference. It's similar to what Pinterest does with boards, but on a much broader scale.
Users can save an article, web page, or image to their Collection. They can then visit the Collection later, rename it, edit it, delete anything they no longer want, and even share the Collection with others via a simple link.
Then, within the search results, Google will provide users with even more content relevant to what they have already saved. This is because the algorithm now has more contextual information to understand where a user is in their travel search.
Users are then presented with content that deepens their knowledge on the topics that interest them.
For SEO professionals and digital marketers, the introduction of Search Journeys presents furniture manufacturers in usa email list a new way of understanding search, and more importantly, why users are searching for what they want.
It is important to assign keywords to the stages of the buyer's journey, whether it is the Information, Decision or Purchase stage.
Google Search Journeys uses AI and advanced data to determine what stage users are in when searching for something.
For example:
?
Google’s AI technology is able to solve this and show users content that matches what they are actually searching for and ready to see.
But you don’t have to be an AI bot to apply this to your own SEO strategy.
There's a lot to learn from the introduction of Search Journeys, from how to conduct keyword research to creating content that matches where users are.
Along with search trips and activity cards, Google has also developed what they call Collections.
Collections allow users to save information and content to a collection for later reference. It's similar to what Pinterest does with boards, but on a much broader scale.
Users can save an article, web page, or image to their Collection. They can then visit the Collection later, rename it, edit it, delete anything they no longer want, and even share the Collection with others via a simple link.
Then, within the search results, Google will provide users with even more content relevant to what they have already saved. This is because the algorithm now has more contextual information to understand where a user is in their travel search.
Users are then presented with content that deepens their knowledge on the topics that interest them.
For SEO professionals and digital marketers, the introduction of Search Journeys presents furniture manufacturers in usa email list a new way of understanding search, and more importantly, why users are searching for what they want.
It is important to assign keywords to the stages of the buyer's journey, whether it is the Information, Decision or Purchase stage.
Google Search Journeys uses AI and advanced data to determine what stage users are in when searching for something.
For example:
?
Google’s AI technology is able to solve this and show users content that matches what they are actually searching for and ready to see.
But you don’t have to be an AI bot to apply this to your own SEO strategy.
There's a lot to learn from the introduction of Search Journeys, from how to conduct keyword research to creating content that matches where users are.