Type of Influencer, what type of influencer best fits my brand?

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Once you have set your objectives, you probably already have a clearer idea of ​​what type of campaign you want to carry out, but now comes a slightly more complicated part. Have you noticed how many influencers there are? The most well-known ones will not always be the ones that fit your brand. As we mentioned at the beginning, in the B2B sector you want a specialist in your field who also transmits confidence . It doesn't matter if they have many or few followers, the important thing is that they know what they are talking about. Therefore, it is not worth choosing one at random, but everything has to be studied and premeditated .

Imagine that your brand is aimed at ERPs, Dulceida, payroll directors email list even if she is currently in the top 10 of the most influential people, will probably not be of much use to you since your target and hers have nothing to do with each other. For example, the type of influencer that interests you is a technology and software specialist who is dedicated to giving conferences or training

Therefore, in this second stage it is important to research what type of influencers are related to the B2B sector . Make a list of the influencers that interest you the most and observe what they do and how they do it before making a decision.

Budget, what investment can I make?
Not all brands have the same budget to dedicate to an influencer marketing campaign, so you have to be aware of what you can and cannot afford.

Depending on the number of followers, the engagement rate and the type of collaboration, the price will vary . Below is a table of approximate prices depending on the number of followers on social networks of said influencers:

Once you decide what type of campaign and influencer you need and what budget you have, it's time to start the campaign.

Start of the campaign
Even if you have agreed on a schedule and actions to be taken, I recommend that you stay on top of them to ensure that they are met . Waiting for the schedule to be met on its own is not the most advisable thing to do if you want to see your goals achieved.

You must keep up to date with the actions to see if the timings are met and how they are met to ensure the success of your campaign.

Metrics: Has the campaign been effective?
What good is an influencer marketing campaign if you don't measure its results? It is important that once it is finished you check if you have obtained the expected results and met your objectives .

There are numerous tools that can help you measure the results and reach of your campaigns, such as Google Analytics , Semrush , Moz , Google Search Console , among many others, both paid and free.

Do you have any questions? Have you ever worked with Influencers? How was your experience? I encourage you to share your experience, or on the contrary, if you have any questions you can ask us whatever you want without any commitment.