Videos will also be used in sales and personal support?
Posted: Sat Jan 25, 2025 10:34 am
76% of users say they would share a brand video with their friends if it was entertaining. So, create fun and entertaining videos to encourage social sharing.
Emotions aren't exactly ROI, but social shares can increase traffic to your site, and you can earn from there.
1. Most consumers prefer video content over reading. Consumer preference will lead to the explosion of video in content marketing. Video will be used more for conversion and lead generation. Many potential buyers don’t want to talk to salespeople. This is where video can influence sales at later stages.
The popularity of video also means more content at the top of the funnel needs to be in video format.
In B2C it's almost obvious. But B2B companies are people too. Video content is more likely to event planner email list keep the audience in the comfort zone, and they won't engage in system thinking.
The system's autopilot state of mind should lead to less critical thinking, less friction, and more conversions.
2. Content quality is very important , but production quality is not as important. Production quality and technical aspects have to be good, but not world class.
Better production quality correlates with higher trust, but it can’t make up for a lack of substance. So Facebook Live videos, webinar recordings, and other video materials with sufficient production quality will work as long as the content itself is engaging.
Related:
3. Acceptance of good enough production quality will lead to a massive amount of ad-hoc created video content on platforms like Facebook, Instagram, Twitter , etc.
4. This will get brands thinking strategically about video. How different video formats and channels can support each other. How to create core video content that can be fragmented, expanded, and combined with other content formats. Finding ways to get the most out of your videos.
Emotions aren't exactly ROI, but social shares can increase traffic to your site, and you can earn from there.
1. Most consumers prefer video content over reading. Consumer preference will lead to the explosion of video in content marketing. Video will be used more for conversion and lead generation. Many potential buyers don’t want to talk to salespeople. This is where video can influence sales at later stages.
The popularity of video also means more content at the top of the funnel needs to be in video format.
In B2C it's almost obvious. But B2B companies are people too. Video content is more likely to event planner email list keep the audience in the comfort zone, and they won't engage in system thinking.
The system's autopilot state of mind should lead to less critical thinking, less friction, and more conversions.
2. Content quality is very important , but production quality is not as important. Production quality and technical aspects have to be good, but not world class.
Better production quality correlates with higher trust, but it can’t make up for a lack of substance. So Facebook Live videos, webinar recordings, and other video materials with sufficient production quality will work as long as the content itself is engaging.
Related:
3. Acceptance of good enough production quality will lead to a massive amount of ad-hoc created video content on platforms like Facebook, Instagram, Twitter , etc.
4. This will get brands thinking strategically about video. How different video formats and channels can support each other. How to create core video content that can be fragmented, expanded, and combined with other content formats. Finding ways to get the most out of your videos.