Digital: even more social, less TV Meanwhile, Digital, the updated annual report on digital trends and developments in social media from We Are Social and Meltwater, confirms the global shift in usage and advertising spending. These are the most important results of the study: there were, on average, new social media users per second worldwide. This corresponds to an increase of three minutes per day or one percent year-on-year.
Facebook celebrates its birthday on February and has reason to benin whatsapp number database celebrate: According to Digital, the social network was able to increase its global advertising reach by more than million in the last twelve months, "which corresponds to growth of . percent compared to the previous year." LinkedIn, Snapchat, WeChat and Pinterest “all reported strong user growth year-on-year.” Digital advertising spending increased 10 percent year-over-year, according to the report, with nearly billion dollars spent on digital advertising.
Spending on social increased by . percent to billion US dollars, while investments in influencer activities increased by percent. Consumers spend fewer minutes a day watching linear TV than they did last year. This corresponds to a decrease of . percent year-on-year. TikToks tagged with #fyp have reached , trillion total views. This makes this the top hashtag on the platform, is a core result of Digital Pocket TV vs Big Screen: How will we watch and stream in the future? Which trends are prevailing?
- Board index
- All times are UTC
- Delete cookies
- Contact us