We're sure it'll be fun! Cost per lead:

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We note, at the same time, that not all readers (nor all elite network customers) are in principle able to interpret and understand this concept correctly. Sometimes they underestimate the importance of factors such as lead cost. Today we want to solve this problem! In this article we will tell you what a lead is and what the cost of a lead is, how it is calculated and in principle what a business activity should be considered to be effective.

what is it? The first thing to do is understand georgia whatsapp fan the terminology! A lead is a person who performs a specific targeted action: clicks on a link, registers on a website, fills out a feedback form, installs an app, orders a callback, sends a message to a chatbot, etc. The cost per lead is the amount the entrepreneur pays for each targeted action.

To clarify, a prospect is not the same as a buyer. Essentially, a lead is just a potential customer who is interested in a product or service but has not yet placed an order and has just taken some "Preliminary steps." prospects need to be warmed up and extra work done with them to turn into buyers.