Zero-click searches, what are they?
Posted: Sat Jan 25, 2025 9:49 am
I don't know if you've noticed, but many times, when we perform a search on search engines, as the first option, Google already gives us the answer without having to click on any link or URL.
Sometimes, when we need specific or immediate information, these contributions make our lives much easier because they give us exactly what we want, when we need it, and without having to browse through different websites. This is what is known as Zero-Click Search .
Zero-click searches, what are they?
We understand as click-free searches, marketing directors email list all those searches carried out by users in search engines such as Google and that show you directly, without having to click on any link or enter any website, what you are searching for .
This type of search is very specific and concrete phrases or questions such as:
Definition of words
Questions related to time…
Or any type of very specific question that has no variants.
These are therefore very specific searches in which the user expects to receive short and direct answers . Currently, this type of search is very common on voice-operated devices such as Google Home, Amazon Echo or Apple HomePod or even smartphones.
An important fact: it is estimated that in 2020, 50% of searches made by users will be by voice .
In this sense, one of the main objectives of companies will be to guarantee good SEO positioning to appear in this type of searches.
Types of questions in zero-click searches
We found two different types of questions in zero-click searches. On the one hand, we have closed questions and on the other, open questions. Let's take a look at them.
Closed Questions
These are questions that do not offer the possibility of giving a different answer to the query asked . An example would be asking the specific time in a city.
Open questions
Those where the results can be variable because there can be multiple different options for that question . For example, how to make a quiche. In this case, you may see several different recipes.
The pros and cons of zero-click searches
One of the problems with this type of search is that users do not need to click on any website or link . This causes traffic to decrease on certain websites or pages, since most users, once they get the answer, do not perform any subsequent options or other types of searches.
Zero-click searches and rich snippets
Within the no-click searches we find Rich Snippets . These are considered another type of no-click search, but they offer or provide additional data to the user such as an image, rating or other information that may be of interest .
For Google to detect content as a Rich Snippet search, it must contain, in addition to the title, meta description, URL, also an image, rating or extra content that provides added value to the user .
Therefore, it is essential to have quality, well-structured content and enable the necessary plugins to help you optimize your content to the maximum and thus increase your chances of appearing as a rich snippet.
The algorithm used by Google takes into account the following pieces of code when ranking for no-click searches. This is why you should take them into account when incorporating them into your business website.
Comment
Recipes
Product brand
Music
Organizations
Videos
Events
Remember, voice searches will be a trend in 2020, so it is important that your SEO positioning is based on achieving a good position for no-click searches.
increase-your-traffic
Sometimes, when we need specific or immediate information, these contributions make our lives much easier because they give us exactly what we want, when we need it, and without having to browse through different websites. This is what is known as Zero-Click Search .
Zero-click searches, what are they?
We understand as click-free searches, marketing directors email list all those searches carried out by users in search engines such as Google and that show you directly, without having to click on any link or enter any website, what you are searching for .
This type of search is very specific and concrete phrases or questions such as:
Definition of words
Questions related to time…
Or any type of very specific question that has no variants.
These are therefore very specific searches in which the user expects to receive short and direct answers . Currently, this type of search is very common on voice-operated devices such as Google Home, Amazon Echo or Apple HomePod or even smartphones.
An important fact: it is estimated that in 2020, 50% of searches made by users will be by voice .
In this sense, one of the main objectives of companies will be to guarantee good SEO positioning to appear in this type of searches.
Types of questions in zero-click searches
We found two different types of questions in zero-click searches. On the one hand, we have closed questions and on the other, open questions. Let's take a look at them.
Closed Questions
These are questions that do not offer the possibility of giving a different answer to the query asked . An example would be asking the specific time in a city.
Open questions
Those where the results can be variable because there can be multiple different options for that question . For example, how to make a quiche. In this case, you may see several different recipes.
The pros and cons of zero-click searches
One of the problems with this type of search is that users do not need to click on any website or link . This causes traffic to decrease on certain websites or pages, since most users, once they get the answer, do not perform any subsequent options or other types of searches.
Zero-click searches and rich snippets
Within the no-click searches we find Rich Snippets . These are considered another type of no-click search, but they offer or provide additional data to the user such as an image, rating or other information that may be of interest .
For Google to detect content as a Rich Snippet search, it must contain, in addition to the title, meta description, URL, also an image, rating or extra content that provides added value to the user .
Therefore, it is essential to have quality, well-structured content and enable the necessary plugins to help you optimize your content to the maximum and thus increase your chances of appearing as a rich snippet.
The algorithm used by Google takes into account the following pieces of code when ranking for no-click searches. This is why you should take them into account when incorporating them into your business website.
Comment
Recipes
Product brand
Music
Organizations
Videos
Events
Remember, voice searches will be a trend in 2020, so it is important that your SEO positioning is based on achieving a good position for no-click searches.
increase-your-traffic