It can be tempting in this situation to look at ways to drive traffic faster, such as going for a long-tail keyword strategy. However, this might not be the best use of your budget if it doesn't produce conversions.
This goes back to point four, setting expectations correctly.
If you've agreed that conversions are one of your key metrics for showing success, then a long-tail keyword strategy in isolation may not be your best course of action.
However, if the goal is to increase visibility or organic traffic, then it may be more suitable.
Your strategy should focus on what will meet your campaign goals. Look for opportunities that will give you the best return on investment.
8. Think outside the box
With a limited budget in a crowded industry, you'll need to be imaginative with how you direct moving leads email list spend your resources.
Google 's standard organic results may not be the best starting point.
This sounds very counterintuitive.
Depending on your SEO goals however, you might be better off looking for another way to increase organic traffic to your site.
If your product is highly visual, then consider focusing on ranking your images for image searches and carousels. This could make converting traffic to your site easier than if you are trying to rank for the main terms associated with your product.
Consider Other Search Engines
Maybe Google is not the search engine you should focus on immediately.
Depending on your industry, you may find that you have a high percentage of organic visitors from other search engines.
This could be a focus point for you.
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