What resources will you use?

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Don’t be afraid to get personal! If a leader at your target account complains about a relevant problem, create a whitepaper, blog post, or ebook that explains how your product solves their problem. Then, using social media, tag key leaders within the target company to ensure they see your content.

Develop meaningful relationships with your key accounts
Personalized content is just one step in your ABM strategy. To get the most out of your efforts, focus on building real relationships with key contacts for your target accounts. Fortunately, social media presents the perfect space to do just that.

As we’ve already mentioned, a social media “follow” does not constitute a relationship. Focus more on engagement and interaction. Here are some simple ideas to get the ball rolling:

Join their conversations. Are your prospects discussing a topic that your organization is particularly well-versed in? Don’t be afraid to share your opinion! It may seem odd at first, but if your answer is helpful to your prospects, they’ll appreciate it. When possible, consider including links to relevant content along with your answer, but remember that you don’t want your answers to sound like a sales pitch.

Engage with the content they share. Share, like, retweet, and comment on their posts. More often than not, prospects will be inclined to do the same for your organization. Your brand will soon become a familiar face among the millions of strangers who use social media.

Partner with your prospects to grow your audience and reach new readers. Consider asking your crypto email list prospects to write a blog post or facilitate a Q&A to broadcast to followers of both companies.

The benefits of an account-based marketing (ABM) strategy are endless—think more leads, better brand awareness, and more revenue. This new form of marketing has brought about a noticeable shift in the marketing landscape. If you’re not using each of your channels to support your ABM efforts, you’re likely missing out.

Use these three practices to link your social strategy to your ABM campaigns. You'll be amazed at the success you'll achieve.


Keyword analysis has always been a vital element in each of our SEO strategies. It is typically used to identify what words people are typing into search engines to find your business and your products or services.