What is internal linking?
Posted: Sat Jan 25, 2025 7:20 am
Internal linking or interlinking refers to the different links found in different parts of a website that allow you to navigate from where you are within a site to another.
Among these links we can differentiate above all between two types of links:
Internal links that belong to the website's own structure, such as those in the site's menu.
Secondary internal links that appear in context throughout your site, chief vice president marketing officer email list such as in category or product descriptions, or from blog posts to other areas of the website.
What should we do with these internal links?
Putting navigation elements in order
We can mainly choose between two types of strategy:
a. SILO Strategy:
It is fundamentally based on structuring the website in independent silos so that only content that is closely related to each other is linked through internal linking. If, for example, we had a website about vehicles in general, all types of pages related to cars could be linked to each other, and all those related to motorcycles in exactly the same way, but what could not be done is to link from landing pages related to cars to those related to motorcycles and vice versa (this example is very silly, but it is so that we understand each other).
With an image we will see it clearer than the water that comes down from the mountain (as Camarón de la Isla would say XD):
In this image we see how:
1. Any page can link to the home page and vice versa.
2. Every category page can link to the home page and vice versa (we do not name the products because it is logical that they can be linked from the category to which they belong).
3. Any subcategory page can link to its parent category and home and vice versa.
4. Every product can link to the subcategory and parent category to which it belongs and to the home page and vice versa.
b. Cross-links:
This strategy does not follow any logical order as in the previous one, it simply seeks to send the largest number of links to the sections of the website that interest us in order to increase their strength. For example, if we have a website for women's dresses and the star products are wedding dresses, we could link from pages for other types of dresses such as party dresses or communion dresses to those for weddings in order to promote this specific category.
Other reasons why we can use cross-linking would be:
1. Give a boost to new content.
2. Create hub pages. (Make the content and answers your customers need easy to find, visually appealing, and entertaining.)
3. Shift strength from pages with lots of external links to key SEO targets without external links.
2. Place secondary internal links to the pages that we are most interested in promoting
In addition to navigation elements, we can focus on the pages we are most interested in promoting by using secondary internal links. For example, it is very common to see links to the categories they are most interested in promoting in the descriptions of retail websites.
With what we have seen above, we can say that we have the basis to start playing with the internal linking of any website. It is now up to you which strategy to follow.
For the next post related to internal linking, we will teach you how to optimize the internal linking of a website by page type in order to promote the types of pages that are bringing more traffic to the website.
Among these links we can differentiate above all between two types of links:
Internal links that belong to the website's own structure, such as those in the site's menu.
Secondary internal links that appear in context throughout your site, chief vice president marketing officer email list such as in category or product descriptions, or from blog posts to other areas of the website.
What should we do with these internal links?
Putting navigation elements in order
We can mainly choose between two types of strategy:
a. SILO Strategy:
It is fundamentally based on structuring the website in independent silos so that only content that is closely related to each other is linked through internal linking. If, for example, we had a website about vehicles in general, all types of pages related to cars could be linked to each other, and all those related to motorcycles in exactly the same way, but what could not be done is to link from landing pages related to cars to those related to motorcycles and vice versa (this example is very silly, but it is so that we understand each other).
With an image we will see it clearer than the water that comes down from the mountain (as Camarón de la Isla would say XD):
In this image we see how:
1. Any page can link to the home page and vice versa.
2. Every category page can link to the home page and vice versa (we do not name the products because it is logical that they can be linked from the category to which they belong).
3. Any subcategory page can link to its parent category and home and vice versa.
4. Every product can link to the subcategory and parent category to which it belongs and to the home page and vice versa.
b. Cross-links:
This strategy does not follow any logical order as in the previous one, it simply seeks to send the largest number of links to the sections of the website that interest us in order to increase their strength. For example, if we have a website for women's dresses and the star products are wedding dresses, we could link from pages for other types of dresses such as party dresses or communion dresses to those for weddings in order to promote this specific category.
Other reasons why we can use cross-linking would be:
1. Give a boost to new content.
2. Create hub pages. (Make the content and answers your customers need easy to find, visually appealing, and entertaining.)
3. Shift strength from pages with lots of external links to key SEO targets without external links.
2. Place secondary internal links to the pages that we are most interested in promoting
In addition to navigation elements, we can focus on the pages we are most interested in promoting by using secondary internal links. For example, it is very common to see links to the categories they are most interested in promoting in the descriptions of retail websites.
With what we have seen above, we can say that we have the basis to start playing with the internal linking of any website. It is now up to you which strategy to follow.
For the next post related to internal linking, we will teach you how to optimize the internal linking of a website by page type in order to promote the types of pages that are bringing more traffic to the website.