Who do you need on your team?
Posted: Sat Jan 25, 2025 6:16 am
B2C brands that perform best at content marketing spent 26% of their total marketing budget on content marketing in 2018. A growing portion of that budget is being used to provide the technology and tools marketers need to create, optimize, and promote content.
Technology
Emerging technologies, particularly those with elements of artificial intelligence or machine learning, are creating a lot of really interesting opportunities for e-commerce companies looking to personalize content and engage with prospects in more meaningful ways.
Here are some important considerations to keep in mind when choosing technology to power your content strategy.
All together or separately?
B2C companies use an average of four digital technologies in their content marketing efforts, with automotive mailing list analytics tools and email marketing software leading the way.
However, what we are seeing now is a shift in using a tool to solve a particular problem.
The power of AI is best realized when insights generated by one tool can be used by another. Therefore, marketing leaders are finding that disparate data sets and manual solutions are unnecessary and impeding their content marketing performance.
Organizations can now deploy entire suites of seamlessly integrated tools; this can incorporate several different functions into your content marketing, or content can be just one facet of a broader platform.
Automation or intelligent automation?
We've been using automation for years to take some of the legwork out of repetitive tasks like keyword research and competitive research.
With the advent of AI, we have moved from simple automations to intelligent automations, where our technologies not only complete tasks but perform optimizations, prioritize tasks, and even make decisions.
Automation relies on humans to feed the right data and instructions into the system to generate the right outcome.
Intelligent automation allows us to feed massive, unstructured data into systems that then analyze and activate the insights.
Technology
Emerging technologies, particularly those with elements of artificial intelligence or machine learning, are creating a lot of really interesting opportunities for e-commerce companies looking to personalize content and engage with prospects in more meaningful ways.
Here are some important considerations to keep in mind when choosing technology to power your content strategy.
All together or separately?
B2C companies use an average of four digital technologies in their content marketing efforts, with automotive mailing list analytics tools and email marketing software leading the way.
However, what we are seeing now is a shift in using a tool to solve a particular problem.
The power of AI is best realized when insights generated by one tool can be used by another. Therefore, marketing leaders are finding that disparate data sets and manual solutions are unnecessary and impeding their content marketing performance.
Organizations can now deploy entire suites of seamlessly integrated tools; this can incorporate several different functions into your content marketing, or content can be just one facet of a broader platform.
Automation or intelligent automation?
We've been using automation for years to take some of the legwork out of repetitive tasks like keyword research and competitive research.
With the advent of AI, we have moved from simple automations to intelligent automations, where our technologies not only complete tasks but perform optimizations, prioritize tasks, and even make decisions.
Automation relies on humans to feed the right data and instructions into the system to generate the right outcome.
Intelligent automation allows us to feed massive, unstructured data into systems that then analyze and activate the insights.