This will allow you to automate the process of triggering ads for specific generic keywords based on the trigger you choose.
This strategy can be used with a multitude of triggers, such as TV commercials, shows, social posts, news articles, stock market fluctuations, pollution levels, sports, and even other events.
Basically, anything you can get an API connection to, you can send to Google Ads to trigger attorney email list a strategy like this.
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6. Effective account structure
Your account structure forms the foundation of your entire account and how well it will function.
A granular account structure may take longer to set up in the short term, but will benefit you with more accurate data and bid management capabilities in the future.
6.1 Make sure your campaigns are divided by products or categories
Don't group random keywords together. This will allow you to write more relevant ad copy based on the keywords in your ad groups and campaigns.
However, if it is a particularly large website, it can be quite difficult to use, so make sure you split your products and categories into the keywords that should be grouped together.
6.2 If you are covering your main brand term, they should have their own campaign
This will allow you to manage the daily budget for this keyword much more precisely than if you are fighting for budget with other keywords.
The same applies to your highest-performing terms, even if they are generic.
6.3 Create individual keyword ad groups (SKAGs), where possible
For your highest performing keywords, keep them in their own ad groups for:
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