Table of contents
Best social networks for businesses
The best social media platforms for businesses
1. Facebook
2. Instagram
3. Pinterest
4. LinkedIn
5. YouTube
6. Twitter
How to take advantage of the benefits of social networks for companies?
Transform your business with DIGIOFI
The best social media platforms for businesses
There are many social media platforms available for business to list of armenia whatsapp phone numbers develop your marketing strategy today, and the ones you're using can play a big role in the success of your social media presence. Factors like your industry sector, target audience, and brand can influence which channel you use.
A dental practice that uses social media marketing, for example, will likely use different platforms than a SaaS (Software as a Service) provider. That’s why it’s critical to not only know the different social networks available, but also how they work for different industries, audiences, and more.
1. Facebook
Number of monthly users: more than 2 billion
Demographics: Men and women, 18-65 years or older
Facebook is the most popular social network in the world with over two billion users. As a result, you can find almost anyone on Facebook, as long as they have access to the Internet. That means that almost everyone in your customer base has a Facebook account, which is why it is one of the best social networking sites for businesses.
Being such a broad community, Facebook gives you the opportunity to turn your customer base into a community. You can share updates about your business, new offerings on your services, and more by creating a business page. It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users to gain followers or hire highly targeted advertising campaigns.
Photos, contests, quizzes, videos, and other short posts work exceptionally well on Facebook. You can also use text updates to keep your followers informed, but they won't work as well as your photos or videos. And you can always use your page to promote new content you've created to attract visitors to your website or physical stores.
2. Instagram
Number of monthly users: over 1 billion
Demographics: Men and women, ages 18-60
Instagram is one of the youngest social networks out there, with a majority of users under the age of 25; that makes it the perfect social network for brands or businesses that target young, hip demographics. Photos and short videos with a small amount of text work exceptionally well on Instagram, and it also integrates with your Facebook account so you can use the posting and advertising tools.
Instagram tends to have a higher following in urban areas, meaning that businesses that focus on fashion, home decor, or digital technology tend to do better than businesses focused on agriculture or construction. That doesn't necessarily mean you can't find success without being a young, hip business, though, just that you'll need to be a little more creative with the posts you make.
A social media management agency can help you with this challenge and help you make the most of your business social media strategy. Contact us today .
3. Pinterest
Number of monthly users: 300 million
Demographics: Women, ages 18-64
Pinterest is a place to share (or “pin”) different visual content for other people to see. That can include everything from a scarf to an infographic, meaning that virtually any business can find at least part of its niche on this social network. It’s one of the best social media platforms to promote new visual content you create, especially if you maintain boards regularly.
Use a little graphic design magic to enhance some statistics or other interesting evergreen content that will continue to get pins and increase your brand awareness over time. This is especially helpful if your company makes products or offers services specifically for women—statistically, about 85% of Pinterest’s user base is female.
Pinterest has several hundred million users every month, and some of them will surely be interested in what you have to offer.
4. LinkedIn
Number of monthly users: 303 million
Demographics: Men and women, ages 25-64
In the professional realm, no social network can beat LinkedIn . It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of this, its users tend to respond better to B2B content than B2C.
In general, that means companies that seek business with other companies will be more successful than companies that market directly to consumers.
Decision makers and influencers are on LinkedIn, and if you can get your brand image and message across, you can gain interesting new leads.
Do you like our content? We invite you to subscribe
Name *
Email *
By subscribing, you agree that the data entered will be transferred to a DIGIOFI database and will be used to send you updates and new products in accordance with our Privacy Policy.
5. YouTube
Number of monthly users: 2 billion
Demographics: Men and women, 18-65 years or older
YouTube is a bit of a wildcard when it comes to content, as so many people use it (it's the second-largest search engine in the world after Google). Both comedy and music do well on YouTube, but that doesn't mean you can't use this social media platform for your business.
In fact, it's quite the opposite.
Product reviews, how-to videos, and similar types of content perform exceptionally well on YouTube, especially when you’re educating part of your target market. Plus, once you make a video, you’ll start showing up in Google and YouTube search results, and you can promote it on your other social accounts. When your customers want to learn or see how-to videos, you simply can’t beat YouTube.
6. Twitter
Number of monthly users: 330 million
Demographics: Men and women, ages 18-49
Twitter offers its users a constant stream of new information and content from around the internet. It has millions of engaged users each month, and virtually every brand in the world has an account to update their customers. It may not have the same broad audience as Facebook, but it is easily one of the most accessible networks on the planet.
However, Twitter limits its users to messages of 280 characters or less.
That means you need to be concise, interesting, and informative all in one tweet, and that's not easy. But when you do it right, people may favorite or retweet what you wrote so you can appeal to a wider audience. Basically, when you want to expand brand awareness, Twitter is one of the best social media platforms.
