Table of contents
7 Digital Marketing Trends in Ecuador 2024
7 Digital Marketing Trends in Ecuador 2024
1. Artificial Intelligence (AI)-driven strategies
2. Presence in social media and SEO
3. Shopping on social networks
4. Hyper-personalization of email marketing
5. Content marketing focused on authenticity and interactivity
6. Video marketing and video ads
7. User Generated Content
Transform your business with DIGIOFI
The year 2023 is over, and we already have our sights set on list of argentina whatsapp phone numbers the 7 digital marketing trends in Ecuador 2024. So that brands know where to invest, what to invest in and how to address the new needs of their users ; even though there are several marketing actions that brands carry out each year, digital marketing has been, for several years, one of the most applied advertising disciplines and to which a good part of the budget is allocated.
According to the figures, in 2023 alone , global investment in digital marketing was around $615 billion.
There are several categories included in digital marketing, with SEO optimization not only being one of them, but also the one that will provide the highest Return on Investment (ROI), which could be approximately 38%, followed by Social Media advertising and email marketing with 31% and 28%, respectively.
7 Digital Marketing Trends in Ecuador 2024
The advertising sector is one that is constantly changing. That is why it is essential that professionals in charge of brands know what is coming in the coming months. With just a few days left until this year ends, we are going to share with you 7 digital marketing trends for 2024 that you should keep an eye on:
1. Artificial Intelligence (AI)-driven strategies
ChatGPT and other artificial intelligence platforms that continue to gain strength were a turning point for dozens of brands and agencies to now turn to this technology in their marketing strategies .
Applying AI in various marketing actions such as data analysis will allow us to better understand the audience in order to know what type of content they are consuming, in addition to enhancing and streamlining the work of professionals and will have a positive and radical impact on the customer experience.
Artificial Intelligence and Marketing
2. Presence in social media and SEO
Search engines, especially Google, will continue to be extremely important in the positioning of web pages and e-commerce sites, but you should not forget that social platforms will be used as search engines. Because of this, content creators will have to focus on the use of keywords and hashtags to be able to position their brands and content of different formats, among others.
In this digital marketing trend, strategies will need to evolve towards something more responsive and remain user-focused, placing greater emphasis on data privacy and security.
Search engines increasingly value valuable and meaningful content. SEO professionals should focus on creating content that answers users’ questions and offers solutions to their needs in a natural and focused way.
Tools like Google Bard and ChatGPT are transforming how users interact with search engines. Voice search and AI-generated answers are reshaping search behavior, and SEO professionals must adapt to these emerging trends.
Join the newsletter
Don't miss any tips!
Email address *
We don't spam! Read our privacy policy for more information.
3. Shopping on social networks
Social commerce will continue to be one of the most powerful strategies in 2024; so another way to reach consumers is by telling stories that are curious and/or interesting . According to this report, another trend for 2024 is stories told by creators that engage users , who even want to solve these stories they have heard on the platform.
Intrigue and curiosity go hand in hand with this trend, which will force brands to tell interesting stories that keep users hooked. This trend has been dubbed “Community-Fuelled Storytelling” and is based on the importance of creating stories that capture the consumer’s attention.
As online platforms are highly consulted on the Internet, what customers will look for is that social networks allow them to have, through this means, a simplified onboarding process, thus favoring the relationship with the brand, as well as the purchasing experience.
Buy online
4. Hyper-personalization of email marketing
To date, email marketing continues to yield good results, and these results will be even better when there is greater personalization of its content. For this, the use of AI will be crucial, since it will allow us to analyze large volumes of data in order to understand consumer preferences, their purchasing behavior, and anticipate their needs.
With more personalized email content, your brand will increase its engagement and relevance among the target audience, also increasing the opening rate, as well as interaction with the content.
Transform your business with DIGIOFI
Are you ready to grow your business? At DIGIOFI, we are digital marketing experts and we are here to help you achieve your goals. From SEO strategies to social media advertising campaigns, we have everything you need to stand out in the digital world.
Request our services
5. Content marketing focused on authenticity and interactivity
For 31% of companies worldwide, content marketing is one of the categories that gives them the most ROI. With this percentage, investment will increase in 2024. To optimize this marketing action, it will be good for companies to turn to interactive formats, short-format videos such as those used on TikTok, multi-platform strategies that combine email marketing, social networks, podcasts, blogs, among others.
6. Video marketing and video ads
Audiences are highly receptive to the audiovisual format, a trend that will prevail in 2024 among product and service companies in order to generate deeper and longer-lasting connections with consumers.
Live broadcasts on social networks that promote social commerce will also increase interactions with the public.
Video Marketing
7. User Generated Content
User Generated Content (UGC) is set to be a powerful trend in the coming year, especially as consumers increasingly trust what other users create. The American Association of Advertising Agencies reveals that 93% of consumers trust content generated by real people.
Want another reason to use it in 2024? Studies show that over the past 10 years, search engine interest in this type of content has increased by more than 300%.
We hope that these 7 marketing trends will be part of your strategies for 2024 and give you excellent results.
If you need help with the 7 Digital Marketing Trends in Ecuador 2024 and generate the growth strategy for this new year, contact us , at DIGIOFI we can help you and your brand achieve your goals through the multiple channels of Digital Marketing.
