Can only collect data from within the company

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CDP has the disadvantage that it can only collect data that is held within the company . CDP only accumulates and integrates data scattered across multiple systems within the company, so it cannot collect external data. Therefore, the accumulated information tends to be subjective.

It is best to use the information with the understanding that it is subjective data, or use it in combination with other tools and measures that can gather external information.

High difficulty in construction and operation
If CDP is implemented and operated correctly, it can the usage of facebook database make efficient use of user information and be of great help in advancing your marketing strategy, but it requires specialized knowledge and skills to carry out highly accurate analysis .

If there are no personnel in-house with the skills to fully utilize CDP, the results may not be commensurate with the implementation and operation costs. Therefore, when implementing CDP, it is essential to secure personnel with knowledge of CDP.

In order to build and operate a CDP, it is necessary to first confirm whether you have personnel in your company who can adequately utilize the CDP, or whether you can secure them.

cdp construction procedure
So far, we have explained the advantages and disadvantages of introducing CDP, but if you actually want to build a CDP, what steps do you need to take? We will explain each step in order.