Push Notifications VS SMS Mailing: Pros and Cons
Posted: Thu Jan 23, 2025 7:21 am
After analyzing your competitors' ads, you will be able to understand what market share other companies occupy, and what you can claim. This will help you create a development strategy and determine KPIs for future advertising campaigns. How to evaluate the effectiveness of advertising and set KPIs? Read another blog article: "How to understand whether advertising brings sales or not? "
Trigger notifications
Promotional. In such notifications, you inform customers about sales, discounts and special offers - often these are specific products that are of interest to a specific user:
Promotional notifications
Content-based. They convey information about a new product, report on changes in the company's work, the opening of a new outlet, the release of a useful article or podcast.
Content notifications
Transactional. These notifications inform about the transfer or china telegram number database receipt of money, change of order status, receipt of a parcel, payment reminder.
Push notifications are a great way to establish contact with the buyer and get feedback. According to statistics, about 90% of users view notifications, while the percentage of clicks on the message is 7 times higher than that of email newsletters.
Collecting the base
The main advantage of pop-up push notifications is the easy collection of a subscriber base. Many people are reluctant to share their personal data - phone number, email, social network account. In the case of push notifications, a person just needs to agree to receive notifications, if we are talking about a browser. In mobile applications, messages come automatically if the user has not disabled them manually.
Trigger notifications
Promotional. In such notifications, you inform customers about sales, discounts and special offers - often these are specific products that are of interest to a specific user:
Promotional notifications
Content-based. They convey information about a new product, report on changes in the company's work, the opening of a new outlet, the release of a useful article or podcast.
Content notifications
Transactional. These notifications inform about the transfer or china telegram number database receipt of money, change of order status, receipt of a parcel, payment reminder.
Push notifications are a great way to establish contact with the buyer and get feedback. According to statistics, about 90% of users view notifications, while the percentage of clicks on the message is 7 times higher than that of email newsletters.
Collecting the base
The main advantage of pop-up push notifications is the easy collection of a subscriber base. Many people are reluctant to share their personal data - phone number, email, social network account. In the case of push notifications, a person just needs to agree to receive notifications, if we are talking about a browser. In mobile applications, messages come automatically if the user has not disabled them manually.