Research the target audience and set goals
Posted: Thu Jan 23, 2025 7:18 am
When creating a website from scratch, the first and most important step is to analyze the target audience. Who are your future users? What do they want to find on your website? Why will they go there, what information belize whatsapp number database do they need first of all?
Here are a few steps that will help you study the target audience.
Define your goals. What task should the site solve? For example, if you want to attract clients to services using contextual advertising, it is enough to create a landing page where you tell about your offer and offer to request a call back. If you have a large catalog and need users to leave orders online, a simple landing page is not enough - you need an online store. If your goal is to demonstrate your expertise, attract organic traffic with the help of useful articles that unobtrusively show the advantages of your service, the site should have a blog.
Collect data. See what audience your competitors attract, study the needs of your users - for example, if you communicate with them through a page on social networks. Find out what is important to them, what functionality they lack on competitors' sites.
Create user avatars. Imagine that you have met two or three representatives of your audience. How and where they live, how old they are, what they are interested in, how they choose a product, what they want from it and what they are afraid of — describe each character as specifically as possible. This will help you better understand what content and functionality you need to provide on the site. For example, if you have a “complex” service, you may need a blog where you post educational articles that help you understand everything. If the product has many components that affect the final price, make a calculator so that users can find out in advance whether the offer suits them. If your services are related to design, give the opportunity to visualize the result.
Next, at every stage of creating a website, remember who you are doing it for. Adapt the site to the needs, desires and preferences of the audience. Optimize the structure, content and design in accordance with the user personas created.
Audience analysis for website creation
Example of character development for a landscape design website
Here are a few steps that will help you study the target audience.
Define your goals. What task should the site solve? For example, if you want to attract clients to services using contextual advertising, it is enough to create a landing page where you tell about your offer and offer to request a call back. If you have a large catalog and need users to leave orders online, a simple landing page is not enough - you need an online store. If your goal is to demonstrate your expertise, attract organic traffic with the help of useful articles that unobtrusively show the advantages of your service, the site should have a blog.
Collect data. See what audience your competitors attract, study the needs of your users - for example, if you communicate with them through a page on social networks. Find out what is important to them, what functionality they lack on competitors' sites.
Create user avatars. Imagine that you have met two or three representatives of your audience. How and where they live, how old they are, what they are interested in, how they choose a product, what they want from it and what they are afraid of — describe each character as specifically as possible. This will help you better understand what content and functionality you need to provide on the site. For example, if you have a “complex” service, you may need a blog where you post educational articles that help you understand everything. If the product has many components that affect the final price, make a calculator so that users can find out in advance whether the offer suits them. If your services are related to design, give the opportunity to visualize the result.
Next, at every stage of creating a website, remember who you are doing it for. Adapt the site to the needs, desires and preferences of the audience. Optimize the structure, content and design in accordance with the user personas created.
Audience analysis for website creation
Example of character development for a landscape design website