Sender field for email campaign.
Posted: Thu Dec 05, 2024 5:17 am
Aim to create intrigue or a desire to open in just a few words.
Keep the subject line to 50 characters.
Highlight your most interesting offer.
Appeal to your subscribers’ emotions and ambitions.
Use your brand voice
A/B test your subject lines
Avoid over-promotional words
Don’t use all caps
Don’t use excessive punctuation
Do use one or two emojis if it fits your brand
AI is a useful tool for developing subject lines. AI technology is trained to find what works and can help you learn how to do it well. An email tool with AI capabilities like Brevo makes subject line creation easy.
Further reading: 150 Email Subject croatia mobile phone numbers database Lines: Examples, Best Practices, and More
Sender name
When you get an email, what’s the first thing you look at? Probably who it’s from.
The sender name answers the recipient’s first subconscious question: Is this genuine or is it spam?
The best way to reinforce trustworthiness and brand recognition is to incorporate your brand name into the sender name. There are several ways to go about this:
Your company/brand/newsletter name on its own
A combination of brand name and your first name (e.g. Dimira at Brevo)
A distinct sender name to differentiate specific types of email content (e.g. Brevo Product News)
To be easily recognized in the inbox, use the same sender name and address for all campaigns.
Avoid no-reply email addresses, as these diminish trust in your brand and prevent subscribers from reaching out with questions.
Preheader/preview text
The email preheader (or preview text) is the snippet of text that appears after the email subject line for certain email clients, particularly on mobile devices. That is what you see in the blue box below.
A n example of an email signup form by Bloomingdale's to grow their email lists.
The preheader adds valuable context to your subject line and can significantly boost your open rates. The subject line and preheader should work together to start telling the reader a story.
Keep the subject line to 50 characters.
Highlight your most interesting offer.
Appeal to your subscribers’ emotions and ambitions.
Use your brand voice
A/B test your subject lines
Avoid over-promotional words
Don’t use all caps
Don’t use excessive punctuation
Do use one or two emojis if it fits your brand
AI is a useful tool for developing subject lines. AI technology is trained to find what works and can help you learn how to do it well. An email tool with AI capabilities like Brevo makes subject line creation easy.
Further reading: 150 Email Subject croatia mobile phone numbers database Lines: Examples, Best Practices, and More
Sender name
When you get an email, what’s the first thing you look at? Probably who it’s from.
The sender name answers the recipient’s first subconscious question: Is this genuine or is it spam?
The best way to reinforce trustworthiness and brand recognition is to incorporate your brand name into the sender name. There are several ways to go about this:
Your company/brand/newsletter name on its own
A combination of brand name and your first name (e.g. Dimira at Brevo)
A distinct sender name to differentiate specific types of email content (e.g. Brevo Product News)
To be easily recognized in the inbox, use the same sender name and address for all campaigns.
Avoid no-reply email addresses, as these diminish trust in your brand and prevent subscribers from reaching out with questions.
Preheader/preview text
The email preheader (or preview text) is the snippet of text that appears after the email subject line for certain email clients, particularly on mobile devices. That is what you see in the blue box below.
A n example of an email signup form by Bloomingdale's to grow their email lists.
The preheader adds valuable context to your subject line and can significantly boost your open rates. The subject line and preheader should work together to start telling the reader a story.