how to go big with affiliate marketing in 2019
China is an attractive market for many verticals, and the affiliate industry is no exception. Thanks to its billions of mobile users and its huge middle class, the Chinese market has become a potential gold mine for everyone involved in the affiliate world.
But, like all major markets, knowing which trends are shaping the landscape can give you a competitive edge. And, as you can imagine, the biggest market in Asia is very different from other parts of the world.
Older Population Goes Digital
The elderly population UK Mobile Phone Numbers Database in China is set to exceed 250 million people by 2020. The best part is that the government has recently introduced programs to help bring them into the digital age.
Major companies like Taobao have even released senior citizen-friendly apps to cater specifically to the needs of elders. The company reported having more than 30 million users over the age of 50, each of them spending more than $790 per year on the platform.
Affiliates can also ride this trend. Besides simply redesigning your offer, you can create a dedicated promotion that targets the elderly population.
Health and Wellness Apps on the Rise
Although targeting the elderly population should become a priority, affiliates can also target younger Chinese consumers from a different angle.
user acquisition strategy for apps
Industry News
How to attract users to your apps?
Health and wellness apps are gaining momentum in China, fueled by a younger demographic that prefers sports, clean nutrition, sustainability, and self-development.
Statistics on the Chinese population
This statistic shows the number of monthly active users of sports apps in China from January to July 2018. In July 2018, the number of monthly active users of sports apps in China reached around 70.6 million.
Affiliates in the athletic, sustainability, health, and wellness sectors are starting to capitalize on this trend. Likewise, affiliates need to adjust their offers to target consumers interested in health and well-being.
The Boom of Travel and Leisure Verticals
More than 140 million Chinese tourists took holidays abroad in 2017 alone. And, 65% of these for used mobile payment methods while traveling overseas.
statistic_id277250_outbound-journeys-of-chinese-tourists-in-2017
This statistic shows the number of outbound journeys of Chinese tourists from 2007 to 2017. In 2017, approximately 142.73 million outbound journeys of Chinese citizens were registered, 135.82 million of these were for private reasons.
Not only is Chinese tourism booming, but travelers are also embracing technology at the same time. Consumers are seeking niche travel apps and dedicated websites so affiliates can create dedicated offers and target consumers interested in leisure and tourism.
Some of the most popular destinations for Chinese tourists include:
Chinese Affiliate Marketing Trends for 2019
how to go big with affiliate marketing in 2019
China is an attractive market for many verticals, and the affiliate industry is no exception. Thanks to its billions of mobile users and its huge middle class, the Chinese market has become a potential gold mine for everyone involved in the affiliate world.
But, like all major markets, knowing which trends are shaping the landscape can give you a competitive edge. And, as you can imagine, the biggest market in Asia is very different from other parts of the world.
Let’s take a look at 9 trends that will shape the affiliate industry in China this year.
Older Population Goes Digital
The elderly population in China is set to exceed 250 million people by 2020. The best part is that the government has recently introduced programs to help bring them into the digital age.
Major companies like Taobao have even released senior citizen-friendly apps to cater specifically to the needs of elders. The company reported having more than 30 million users over the age of 50, each of them spending more than $790 per year on the platform.
Affiliates can also ride this trend. Besides simply redesigning your offer, you can create a dedicated promotion that targets the elderly population.
Health and Wellness Apps on the Rise
Although targeting the elderly population should become a priority, affiliates can also target younger Chinese consumers from a different angle.
user acquisition strategy for apps
Industry News
How to attract users to your apps?
Health and wellness apps are gaining momentum in China, fueled by a younger demographic that prefers sports, clean nutrition, sustainability, and self-development.
Statistics on the Chinese population
This statistic shows the number of monthly active users of sports apps in China from January to July 2018. In July 2018, the number of monthly active users of sports apps in China reached around 70.6 million.
Affiliates in the athletic, sustainability, health, and wellness sectors are starting to capitalize on this trend. Likewise, affiliates need to adjust their offers to target consumers interested in health and well-being.
The Boom of Travel and Leisure Verticals
More than 140 million Chinese tourists took holidays abroad in 2017 alone. And, 65% of these for used mobile payment methods while traveling overseas.
statistic_id277250_outbound-journeys-of-chinese-tourists-in-2017
This statistic shows the number of outbound journeys of Chinese tourists from 2007 to 2017. In 2017, approximately 142.73 million outbound journeys of Chinese citizens were registered, 135.82 million of these were for private reasons.
Not only is Chinese tourism booming, but travelers are also embracing technology at the same time. Consumers are seeking niche travel apps and dedicated websites so affiliates can create dedicated offers and target consumers interested in leisure and tourism.
Some of the most popular destinations for Chinese tourists include:
Italy
Singapore
Vietnam
Hong Kong
Taiwan
Macau
Japan
USA
South Korea
Thailand
Extended Chinese New Year’s Campaigns
Recent consumer trends suggest that folks are not waiting for the beginning of the Chinese New Years. Instead, companies are starting to register elevated numbers 2 to 3 weeks before the beginning of the celebration.
